IESE (España)
-
Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
-
Metro Bank: The British Banking Revolution Begins (Portuguese Version, Brazil)
Lago, Alejandro; Moscoso, PhilipCase P-1112-PBFinance, Service and Operations Management, StrategyVernon W. Hill has created quite a unique bank fully focused on delivering great customer service. Previously, in the United States, his approach has been highly successful. The question is: will he be able to replicate the success in the U.K. and lead to a banking revolution? But to answer this question, one first has to fully understand what the business model is all about.Starting at €8.20
-
NESA (Portuguese Version, Brazil)
Palencia, Luis; Grandes, Mª JesúsExercise CE-26-PBAccounting and ControlIn July 2013, Pedro Torca and Marisa Mercader travelled to Taxonia, a small European principality, to celebrate their recent graduation from the Executive MBA program. Pedro, who worked at an engineering firm, and Marisa, who was in charge of Project Finance at a bank, had been thinking about starting their own company for a long time, and they were constantly exploring business opportunities. Taxonia, located between Sweden and Portugal, was kno...Starting at €8.20