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Royal Bank of Scotland
Oleaga M.; Campa, Jose ManuelCase F-837Finance, Service and Operations ManagementRoyal Bank of Scotland Group plc es una de las mayores empresas del mundo de servicios bancarios y seguros, con una capitalización bursátil de 44,4 millardos de libras esterlinas y un beneficio después de impuestos de 7,7 millardos al cierre de 2007. Sus oficinas centrales se encuentran en Edimburgo, aunque el grupo opera en todo Reino Unido, en Estados Unidos y resto del mundo a través de sus subsidiarias principales: The Royal Bank y NatWest. E...Starting at €8.20
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HSBC Holding, plc.
Oleaga M.; Campa, Jose ManuelCase F-836Finance, Service and Operations ManagementHSBC (Hong Kong and Shanghai Banking Corporation) Holdings es un banco global con oficinas centrales en Londres. Su red internacional está compuesta por 10.000 sucursales en 83 países, con actividades divididas en las siguientes regiones: Europa, Hong Kong, resto de Asia y Pacífico, incluyendo Oriente Medio y África, Norteamérica y América del Sur. Cuenta con una cartera de 128 millones de clientes, y a cierre de 2007 sus ingresos operativos ne...Starting at €8.20
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IKEA Invades America (Spanish version)
Moon, YoungmeCase HBS-505S08MarketingIn 2002, the IKEA Group is the world's top furniture retailer, with 154 stores worldwide. In the United States, IKEA operates 14 stores, all of which have been enormously popular despite their self-service requirements. The company's goal is to have 50 stores in operation in the United States by 2013. Explores various options for managing this growth strategy.Starting at €8.20
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Simply a Better Shower (Spanish version)
Moon, Youngme; Herman, KerryCase HBS-503S08Marketingthe Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. However, early sales of the Quartz have been disappointing. Rawlinson is now faced with some key decisions about whether to change his channel strategy, promotional strategy, and the overall positioning of the product in the context...Starting at €8.20
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Burberry (Spanish version)
Moon, YoungmeCase HBS-507S05MarketingIn 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest luxury brands in the world. But Bravo now faces a number of key decisions, including (1) which new product categories to enter, (2) how to deal with the appropriation of the brand ...Starting at €8.20