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Gone Rural
Perold, Andre F.Case HBS-211016-EFinanceGone Rural employs 750 women in rural communities across Swaziland to produce handwoven baskets and other hand-crafted items. The women are mostly grandmothers caring for children orphaned as a result of the country's high AIDS-related death rate. The company has a strong social mission to improve the economic situation of these women and wants to grow rapidly. It has been very successful designing, making, and selling its products in the high-en...Starting at €8.20
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Sales Force Management at Nobel Ilac, Teaching Note
Chung, Doug J.Teaching Note HBS-520057-EMarketingTeaching note for case 519067.Starting at €0.00
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Sales Force Management at Nobel Ilac
Chung, Doug J.; Yucaoglu, GamzeCase HBS-519067-EMarketing1) growth was not as high as desired; and 2) the sales force's voluntary turnover was very high. Given that the sales force was the only go-to-market channel, Nobel needed to do something to reduce employee turnover without affecting the positive trend in sales and profits. For many industries, personal selling is the primary and sometimes the only way that a firm can go to market. Hence, properly managing the sales force is a key to a firm's su...Starting at €8.20