Ivey Business School (Canada)
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BYD: Blockchain-Enabled Green Ecosystem
Jiayuan Han; Hubert Pun; Wenbin Wang; Hang Wei; Ziheng ZhouCase IVEY-9B20M144-EStrategyIn October 2019, BYD Company Limited (BYD), a leading Chinese company in the new energy vehicle industry, was pursuing the goal of building a business ecosystem. The firm and its partners jointly launched a blockchain-enabled green ecosystem that delivereStarting at €8.20