IESE (España)
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Android y iPhone: ¿listos para hacer negocios
Sieber, Sandra; Tatarinov, KatherineCase SI-188Information Technologies, Innovation and ChangeEste caso analiza los cambios que están teniendo lugar en el sector móvil, en particular, con respecto a los teléfonos inteligentes (más comúnmente conocidos como smartphones) y las tabletas de las cuatro compañías más importantes del mercado actual. En el documento se comparan sus cuatro estrategias y se analizan los productos de cada competidor. Después, se resumen las tendencias y los importantes desarrollos tecnológicos que afectarán a este m...Starting at €8.20
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Aparkalo (B): Revised Business Plan
Peeters, Claire; Zott, ChristophCase E-209-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €5.74
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Aparkalo (C): Normal Crisis or Sudden Death
Peeters, Claire; Zott, ChristophCase E-210-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €5.74
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Android and iPhone: Ready for Business
Sieber, Sandra; Tatarinov, KatherineCase SI-188-EInformation Technologies, Innovation and ChangeThis case analyzes the ongoing changes in the mobile industry with a specific focus on smartphones and tablets from the top four competitors in the market today. It compares the four strategies and analyzes the products from each competitor. The case goes on to outline the future trends and important technological developments that will affect this market in the future. The case is framed as a decision that needs to be made by a top partner in ch...Starting at €8.20
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Aparkalo (A), (B) & (C) - Teaching Note
Peeters, Claire; Zott, ChristophTeaching Note ET-54-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Ivan Rodriguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €0.00
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Vueling's Mobile Strategy Takes Flight
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-EInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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La estrategia móvil de Vueling emprende el vuelo
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193Information Technologies, Innovation and Change, StrategyVueling Airlines anunció en 2014 que iba a asignar un porcentaje más amplio de su presupuesto de IT a las aplicaciones móviles que a la web. Ahora bien, los ingresos de la plataforma móvil seguían siendo relativamente bajos en comparación con los de la web. Al diseñar la futura estrategia móvil de Vueling, los directores de IT y de Marketing Online se enfrentan al dilema de si priorizar las ventas o la experiencia del cliente.Starting at €8.20
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Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-PBInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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Aparkalo (A): Dynamizing a Sleepy Industry
Peeters, Claire; Zott, ChristophCase E-208-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €8.20