IESE (España)
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Wolf GmbH
García-Castro, RobertoCase AD-325-EFinance, Knowledge and CommunicationIn a highly uncertain environment, Wolf GmbH must decide whether to launch a new prototype boiler, the CE-1. The company's managers must make their decision based on financial projections, using NPV and IRR as tools.Starting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
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Wolf GmbH
García-Castro, RobertoCase AD-325Finance, Knowledge and CommunicationWolf GmbH debe decidir sobre el lanzamiento de un nuevo prototipo de caldera eléctrica, la CE-1 en un entorno de alta incertidumbre. La dirección de la compañía debe tomar una decisión basándose en las proyecciones financieras, utilizando el VAN y la TIR como herramientas.Starting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74