IESE (España)
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Bicing: Bike-Sharing in Barcelona
Martínez de Albéniz, VictorCase P-1164-EService and Operations ManagementMonday mornings were tough for Toni Roig. During the months of June and July, he had received phone calls from the mayor¿s office every other Monday. The topic was always the same: ¿Did you read the newspapers?¿ In the second summer since the introduction of the Barcelona bike-sharing system, Bicing, which was managed by his department at BSM, the week-end press carried dozens of readers¿ letters and opinion articles criticizing Bicing. This seem...Starting at €8.20
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Carsharing in Barcelona: Avancar (Chinese Version)
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCase P-1088-ZHService and Operations ManagementAvancar started offering car sharing services in Barcelona in 2004. As in most car sharing businesses, customers would typically make car reservations by the hour, and pick up and drop off the cars on their own (self-service). By 2008, the company had 2000 customers sharing more than 100 vehicles. As Avancar kept growing, it had the possibility of modifying the design of the service process and the management of its capacity. This was especially ...Starting at €8.20
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Distribution Strategy at Mango
Martínez de Albéniz, VictorCase OIT-33-EService and Operations ManagementAntonio Pascual, director of Supply Chain at Mango, was reviewing the initial supply chain indicators for 2021 and reflecting over the struggles of recent months. In March 2020, the COVID-19 pandemic had triggered a global health crisis and caused a severe downturn that had been particularly difficult for fashion retailers, due to the forced closure of stores for many months. Fortunately, Mango had stood strong, with online sales growing signific...Starting at €8.20
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Estrategia omnicanal en Camper
Martínez de Albéniz, VictorCase P-1174Service and Operations ManagementMiguel Fluxá, director general de Camper, acababa de regresar de visitar a un cliente, que, además de vender zapatos Camper, estaba entregando ropa de tienda a clientes online. Le pareció una idea inspiradora. Miguel se apresuró a ver a Sito Luis, Director Comercial (CCO) de Camper, para preguntarle si sería posible conectar los pedidos de Camper.com con el stock de la red de tiendas Camper en todo el mundo. Sito respondió que, en principio, debe...Starting at €8.20
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Carsharing en Barcelona: Avancar
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCase P-1088Service and Operations ManagementAvancar empezó ofreciendo servicios de "carsharing" en Barcelona en 2004. Como en la mayoría de las empresas de "carsharing" los clientes solían reservar coches por horas, y recogían y devolvían los vehículos por su cuenta (autoservicio). En 2008, la empresa contaba con 2.000 clientes que compartían más de cien vehículos. Como Avancar no dejaba de crecer, tuvo la posibilidad de modificar el diseño del proceso de servicios y la gestión de su capac...Starting at €8.20
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El área de producción en Privalia
Serra, Mariona; Martínez de Albéniz, VictorCase P-1131Innovation and Change, Service and Operations ManagementPrivalia es, en 2014, una empresa líder de distribución de moda por Internet en España, Italia, Brasil y México. Su modelo de negocio se basa en organizar campañas de venta muy cortas, de menos de una semana, en las que se liquidan excedentes de stock de marcas muy conocidas con descuentos sustanciales. El caso describe el proceso de preparación de las campañas y los problemas de complejidad y lentitud que ocasionan, principalmente ligados a la f...Starting at €8.20
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The Production Department at Privalia
Serra, Mariona; Martínez de Albéniz, VictorCase P-1131-EInnovation and Change, Service and Operations ManagementPrivalia is, in 2014, a leading online fashion retail company in Spain, Italy, Brazil and Mexico. Its business model is based on organizing very short sales campaigns, of less than a week, in which surplus stock from very well-known brands is cleared at substantial discounts. The case describes the process of preparing campaigns and the problems of complexity and slowness that they cause, mainly linked to a lack of information and difficulty in p...Starting at €8.20
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Pompeii Brand
Serrano, Alejandro; Martínez de Albéniz, VictorCase P-1194-EService and Operations ManagementA start-up that sells barely 5 million euros worth of mid- to high-end sneakers a year (mainly in Spain) and must expand in Europe considers how to organize its structure of suppliers to improve its productive efficiency without falling victim to the cost of excess inventories. Part of the production comes from two suppliers in Spain and the rest from one in China. The company is also considering starting to work with a new supplier in Turkey. St...Starting at €8.20
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Improving Last-Mile Productivity at Paack
Markakis, Mihalis G.; Martínez de Albéniz, VictorCase OIT-17-EInformation Technologies, Service and Operations ManagementLast-mile delivery is by far the most operationally complex and costly part of logistics. Nevertheless, it has become a critical function of e-commerce in the last 20 years, particularly during the COVID-19 pandemic. A multitude of actors operate in the last-mile delivery space: first-party logistics companies, such as Amazon; third-party logistics companies, such as DHL; and fourth-party logistics (4PL) companies, many of them gig economy-based,...Starting at €8.20
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Omnichannel Strategy at Camper
Martínez de Albéniz, VictorCase P-1174-EService and Operations ManagementMiguel Fluxá, CEO of Camper, had just returned from a visit to a customer, who, in addition to selling Camper shoes, was delivering clothing from store to online customers. He found it to be an inspiring idea. Miguel rushed to see Sito Luis, Chief Commercial Officer (CCO) of Camper, to ask him whether it would be possible to connect Camper.com orders to stock from the Camper store network worldwide. Sito replied that, in principle, it should be p...Starting at €8.20