IESE (España)
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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Restoring Japan: Abenomics
Mas, Núria; Sastre Boquet, IsaacCase ECON-421-EEconomicsThe case presents Prime Minister Shinzo Abe, whose economic policies, nicknamed "Abenomics," aim to remedy the economic malaise Japan has suffered since the 1990s. The case then jumps back to that era and describes the circumstances that surrounded the beginning of this "lost decade" and the actions of the Japanese authorities of the time in response to it. Those actions failed to prevent stagnation, which has plagued the Japanese economy ever si...Starting at €8.20
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El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Article ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Starting at €8.20
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Restoring Japan: Abenomics - Teaching Note
Mas, Núria; Sastre Boquet, IsaacTeaching Note ECONT-12-EEconomicsThe case presents Prime Minister Shinzo Abe, whose economic policies, nicknamed "Abenomics," aim to remedy the economic malaise Japan has suffered since the 1990s. The case then jumps back to that era and describes the circumstances that surrounded the beginning of this "lost decade" and the actions of the Japanese authorities of the time in response to it. Those actions failed to prevent stagnation, which has plagued the Japanese economy ever si...Starting at €0.00
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Innovating Healthcare in the Basque Country: Moving to Chronic Care Management
Mas, Núria; Rosenmöller, MagdaCase P-1148-EInnovation and Change, Leadership and People Management, Service and Operations ManagementStarting at €8.20
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Real Madrid Club de Fútbol
Quelch, John A.; Knoop C. I.; Nueno, José LuisCase M-1184MarketingEn junio de 2000, Florentino Pérez, un conocido empresario español, fue elegido presidente del Real Madrid, uno de los principales clubes de fútbol del mundo, con 101 años de antigüedad, propiedad de sus socios y con alrededor de 93 millones de hinchas en todo el mundo. Durante su campaña, Florentino Pérez prometió sanear las finanzas del club, realizar un fichaje estrella y extender la marca del club por el mundo entero a través de diferentes ca...Starting at €8.20