IESE (España)
-
El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Starting at €8.20
-
The Alas - Red Bull Project: X - Sports Challenges
Oliver, Daniel; Davila, AntonioCase DG-1503-EEntrepreneurshipThe Alas-Project case describes a sporting project that beat two world records: the longest distance and time flown in free fall. The case addresses the issue of valuing the project. In this case, Red Bull together with the Spanish Army sponsored the project putting a certain amount of money and resources to support the project. The question remains as to what was the value to the sponsors of the project. The case describes the project itself, th...Starting at €8.20
-
Winning Strategies The Spanish Royal Tennis Federation
Oliver, Daniel; Davila, AntonioCase DG-1498-EService and Operations ManagementEl mismo que habíaSince 1995, Spain has had the most men tennis players on the ATP Top 100. The case presents the state of tennis in Spain in 2004 with the objective of having students analyze the different constituencies of a sport and how each one brings something to create success. The case can be used to analyze the sports industry or to go through an industry form an industrial organization perspective.Starting at €8.20
-
Redes de Campo
Lozano V.; Milán B.; de Toro, Juan Manuel; Iniesta, FranciscoCase M-1170MarketingLa actividad principal de Redes de Campo, S.A. (RC) es la organización y dirección de redes de ventas externas, también denominado fuerzas de ventas externas (FVE). Se basa en el "outsourcing" de la actividad comercial para la venta de un determinado producto o servicio de una compañía durante un tiempo determinado, ofreciendo un servicio completo de acción comercial requerido por los clientes.Starting at €8.20
-
El Caserío: Arquitectura de la marca
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189MarketingVisión histórica de las marcas de Kraft en España provenientes de adquisiciones y en especial El Caserío. La empresa se enfrenta a competidores que han establecido arquitecturas de sus marcas mucho más coherentes y con más posibilidades de expansión y rendimiento. Las decisiones que tomen con las marcas actuales definirán su futuro.Starting at €8.20
-
RACC - Circuit de Catalunya: Sports Infrastructure and Regional Promotion
Oliver, Daniel; Davila, AntonioCase DG-1512-EService and Operations ManagementThe case addresses the impact of sports on the local economy. It describes the business model of a race track with a focus on the managment of the Formula One Grand Prix. As is often the case, race tracks are not necessarily profitable and the Circuit de Catalunya has reached profitability because of its success in attracting spectators to its Formula One event. Government support is an important factor in the long term viability of a world cla...Starting at €8.20