IESE (España)
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Ignacio Valente (C)
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCase DPO-183Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl Grupo Valente es una empresa familiar propietaria de concesionarios de automóviles de varias marcas. Un mando intermedio se presenta un día en el trabajo con un vehículo recién comprado a la competencia haciendo ostentación de este hecho ante sus compañeros. El motivo de la compra es que en otra empresa le han valorado algo mejor el vehículo a entregar como parte del precio de compra. A pesar de que en su empresa le habían dado facilidades, de...Starting at €5.74
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Doctor Music Networks
Bernal, J.; Palencia, LuisCase ASN-27-EInformation TechnologiesIn November 2000, an Internet start-up has to decide how to manage its advertising policy. One of the main shareholders of the company would prefer to hire a sales force, while the other would prefer to subcontract the operation to a specialized agency. Both have business and self-interested reasons for their choices. The case serves to analyze and weight different criteria and to asses risk in the highly volatile environment of Internet start-up...Starting at €8.20
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Ignacio Valente (A)
Ruizalba, José Luis; Chinchilla, Nuria; Las Heras, MireiaCase DPO-181Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl Grupo Valente es una empresa familiar propietaria de concesionarios de automóviles de varias marcas. Un mando intermedio se presenta un día en el trabajo con un vehículo recién comprado a la competencia, haciendo ostentación de este hecho ante sus compañeros. El motivo de la compra es que en otra empresa le han valorado algo mejor el vehículo a entregar como parte del precio de compra. A pesar de que en su empresa le habían dado facilidades, d...Starting at €8.20
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Ignacio Valente (B)
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCase DPO-182Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl Grupo Valente es una empresa familiar propietaria de concesionarios de automóviles de varias marcas. Un mando intermedio se presenta un día en el trabajo con un vehículo recién comprado a la competencia haciendo ostentación de este hecho ante sus compañeros. El motivo de la compra es que en otra empresa le han valorado algo mejor el vehículo a entregar como parte del precio de compra. A pesar de que en su empresa le habían dado facilidades, de...Starting at €5.74
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Ignacio Valente (C)
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCase DPO-183-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementGrupo Valente is a family-owned business that owns car dealerships of various brands. A middle manager showed up at work one day with a new car recently purchased from the competitor, showing it off to his buddies. The reason he bought it there is that the other company gave him a better trade-in price for his old car. Although his company had offered him a good deal, he decided to buy from the competition. Ignacio Valente, a partner and sales de...Starting at €5.74
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Ignacio Valente (B)
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCase DPO-182-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementGrupo Valente is a family-owned business that owns car dealerships of various brands. A middle manager showed up at work one day with a new car recently purchased from the competitor, showing it off to his buddies. The reason he bought it there is that the other company gave him a better trade-in price for his old car. Although his company had offered him a good deal, he decided to buy from the competition. Ignacio Valente, a partner and sales de...Starting at €5.74
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Ignacio Valente (A)
Ruizalba, José Luis; Chinchilla, Nuria; Las Heras, MireiaCase DPO-181-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementGrupo Valente is a family-owned business that owns car dealerships of various brands. A middle manager showed up at work one day with a new car recently purchased from the competitor, showing it off to his buddies. The reason he bought it there is that the other company gave him a better trade-in price for his old car. Although his company had offered him a good deal, he decided to buy from the competition. Ignacio Valente, a partner and sales de...Starting at €8.20
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Doctor Music Networks
Bernal, J.; Palencia, LuisCase ASN-27Information TechnologiesEn noviembre de 2000, una empresa incipiente de Internet debe decidir cómo gestionar su política de publicidad. Uno de los principales accionistas de la compañía aboga por contratar a un equipo de ventas, mientras que el otro prefiere subcontratar a una agencia especializada para que gestione la operación. Ambos tienen razones económicas y de interés personal que justifican su elección. El caso sirve para analizar y ponderar los diferentes criter...Starting at €8.20