IESE (España)
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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ESG and Reykjavik Energy's First Green Bond
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Rahnema Alavi, AhmadCase F-973-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, FinanceAs of February 2019, Reykjavik Energy is considering issuing their first Green Bond, which would be the third Green Bond coming from an Icelandic organization. With a potential value between ISK 2.5 and ISK 3 billion ($20 million to $25 million) and a 35-year term, the company is thinking not only about the financial implications of its proposed financing but also how it fits into its Environment, Societal and Governance (ESG) framework and its ...Starting at €8.20
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Ampliación y desarrollo de servicios de salud en áreas con alta marginación y sin cobertura
Lee, Gabriel Manuel; Ribera, Jaume; Rosenmöller, MagdaCase P-1008Service and Operations ManagementEl caso describe el desarrollo del PAC - Programa de Ampliación de Cobertura, desde su inicio en 1994 hasta principios del 2000. El PAC ha conseguido alcanzar una cobertura casi universal de la población que habita pequeñas comunidades rurales remotas. El caso describe la situación en 1994, las alternativas disponibles al Ministerio, y las características del programa diseñado. También presenta su desarrollo operativo, repasa las acciones emprend...Starting at €8.20
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Forbind Systems (B): The Way Forward... Back to Business
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-11-EEntrepreneurship, Innovation and ChangeThis case B about a young Danish VC-backed technology company in the supply-chain software sector trying to overcome a multitude of challenges related to this type of companies cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Forbind Systems (A): Hired to Hell ´Crisis Management from Day 1´ [EFC-10-E]". This second part illustrated the decisions the CEO took with regard to strategy, business model, financing,...Starting at €8.20
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The Agro Food Cluster in Central Denmark (B)
Berrone, Pascual; Blázquez, María LuisaCase SM-1617-EEconomics, Innovation and Change, StrategyThe case describes an initiative in Central Denmark that consists of a business park that has aspirations of becoming a (micro) cluster. Paul Cornillon, chairman of the Board for the Danish Food Cluster, needs to move the initiative forward now that the cluster has been officially launched. The case was written based on published data and interviews conducted with members of the government, the management team at the Agro Food Park and other stak...Starting at €5.74
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The Agro Food Cluster in Central Denmark (A)
Berrone, Pascual; Blázquez, María LuisaCase SM-1589-EEconomics, Innovation and Change, StrategyThe case describes an initiative in Central Denmark that consists of a business park that has aspirations of becoming a (micro) cluster. Soren Madsen, the "clusterpreneur" in charge of running the park, has ambitious growth plans but he faces a number of challenges including aspects such as financing, positioning of the park, lack of recognition as a true cluster, attraction of talent and little interest from big companies, among others. All the...Starting at €8.20
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AIN-C Integrated Childcare: Improving Health and Nutrition at the Community Level
McGuire, Judit; Villalobos, Celia; Rosenmöller, MagdaCase P-1007-EService and Operations ManagementThe case describes a community health promotion program, AIN-C (Integrated Child Care) that has been very successful in reducing child malnutrition, which is the main factor behind high infant mortality in Honduras. The program's success is attributable to its simple, well thought-out operational design and the strong motivation of volunteers at community level. The ministry of health wants to extend the AIN-C program throughout the country and i...Starting at €8.20
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Inroads de México, A.C.
González F.; Guillén, F. J.; Martínez, J. L.; Martín Cavanna, J.Case M-1041MarketingSe analiza la introducción de una institución norteamericana en México. Su objetivo es contribuir a la promoción de jóvenes con talento pertenecientes a minorías étnicas. La implantación en México conlleva una modificación notable de estos objetivos para acomodarse a las circunstancias de este país. Se discuten los aspectos estratégicos y operativos de este desarrollo institucional.Starting at €8.20
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The Mexican Social Security Institute - Towards deconcentration of health service providers
Jané E.; Ribera, JaumeCase P-1044-EService and Operations ManagementThree years ago, the Mexican Social Security Institute (IMSS), a highly centralized and hierarchical organization, started to devolve powers to its service units, grouped in decentrally managed medical areas (AMGDs). It was a slow process until a project was set up to create the necessary tools to administer the new decentralized system. Dr. Martín is the head of one of the new medical areas. He and his bosses have made the necessary changes to ...Starting at €8.20