HBSP (USA)
-
Why Transformation Efforts Fail (Spanish version)
Kotter, John P.Article HBS-R0701JLeadership and People Managementgenerating a sense of urgency, establishing a powerful guiding coalition, developing a vision, communicating the vision clearly and often, removing obstacles, planning for and creating short-term wins, avoiding premature declarations of victory, and embedding changes in the corporate culture. Realizing that change usually takes a long time, says Kotter, can improve the chances of success.Starting at €8.20