IESE (España)
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Mercadona and the Challenge of 2020
Serrano, Alejandro; Girbal, AlbertCase P-1176-EService and Operations ManagementAfter various decades of uninterrupted growth, Mercadona was completing its expansion in Spain and Portugal. Faced with this situation, it was natural in which direction the company strategy should head. Should it continue its expansion process into other countries, such as Italy? If so, what impact would the recent change of model from "integrated suppliers" to "totalers" have on the process?Starting at €8.20
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Mercadona ante el reto del 2020
Serrano, Alejandro; Girbal, AlbertCase P-1176Service and Operations ManagementTras varias décadas de crecimiento continuado, Mercadona estaba finalizando su expansión por España y Portugal. Ante esta situación, era natural preguntarse en qué dirección encaminar la estrategia de la empresa. ¿Debía continuar su proceso de expansión hacia otros países, como, por ejemplo, Italia? En caso afirmativo, ¿cuál sería el impacto en este proceso del reciente cambio de modelo de proveedores clave, de "interproveedores" a "totalers"?...Starting at €8.20
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Envases de Plástico, S.A.
Echevarría J. I.; Nueno, PedroCase E-51-EEntrepreneurshipFollowing rapid growth that has already taken the company into the international arena, the founders of Envases de Plástico, S.A. are considering how to finance their growth. Because of its entrepreneurial origins, the company's shareholders include a large number of small investors and venture capitalists. Rapid growth calls for a new financing plan, taking into account the fact that the founders and their management team own shares in the compa...Starting at €8.20
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Envases de Plástico, S.A.
Echevarría J. I.; Nueno, PedroCase E-51EntrepreneurshipTras un rápido desarrollo que incluye el inicio de un despliegue internacional, los fundadores de EdP se plantean la financiación de su crecimiento. Su enfoque emprendedor les llevó a tener muchos accionistas pequeños y empresas de capital riesgo. Su rápido crecimiento exige un replanteamiento de su plan de financiación, que debe incluir la consideración de que ellos mismos y su equipo directivo participen en la propiedad de la empresa.Starting at €8.20
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Mercadona and the Challenge of 2020 - Teaching Note
Serrano, Alejandro; Girbal, AlbertTeaching Note PT-78-EService and Operations ManagementAfter various decades of uninterrupted growth, Mercadona was completing its expansion in Spain and Portugal. Faced with this situation, it was natural in which direction the company strategy should head. Should it continue its expansion process into other countries, such as Italy? If so, what impact would the recent change of model from "integrated suppliers" to "totalers" have on the process?Starting at €0.00