IESE (España)
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Camping Alto Castejón
Ariño, Africa; Santomá, Javier; Vázquez- Dodero, Juan Carlos; Gallo Ll.Case ASN-21Decision Analysis, StrategyDos consultores deciden hacer una inversión en un Camping del Valle de Benasque (Alto Castejón) pensando que sería un buen negocio, las cosas empiezan a ir mal cuando el dueño del camping no hace las inversiones debidas, y pone trabas a que se estudien a fondo los números. Esto plantea decisiones que se deben tomar para mejorar la gestión.Starting at €8.20
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Abbey Road Studios (A)
García-Castro, RobertoCase AD-353Decision AnalysisEl presente caso analiza el valor de opción de invertir en la producción y comercialización del segundo disco de un determinado artista. Se explican brevemente algunos datos reales de la industria de la música, en concreto, sobre la distribución digital, la aparición de nuevos modelos de negocio y la transformación que han experimentado los clásicos estudios de grabación.Starting at €8.20
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The Sales Trend at Guarini
Osuna, Ignacio; Alegre, Inés; Canela, Miguel ÁngelCase AD-370-EDecision AnalysisGuarini, a European supermarket brand, has about 150 stores in Spain. Being able to track about a 70% of the purchases through customer debit cards, Julia García, Guarini's marketing director for Spain, feels herself compelled to exploit Guarini's database, which still remains largely underused. She plans a pilot study using data from one of the stores located in Barcelona. She collects weekly sales data covering two years and tries to estimate f...Starting at €8.20
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Creatively Solving Complex Problems at Great United Bank
Vilà, Joaquim; Doval, HismaelCase SM-1651-EDecision Analysis, Innovation and Change, StrategyWorking at the U.K. subsidiary of Great United Bank's private banking services division, Henry Duval needs to produce a comprehensive project brief for the Steering Committee about a design thinking project aimed at creating a banking mobile phone application for millennials.Starting at €8.20
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Rick's Café Americain
Palencia, Luis; Portillo, J.Case ASN-26-EDecision AnalysisAlbert Serra wants to open a themed coffee shop in Castelldefels, Barcelona. He has several options and needs to consider a number of issues such as: type of business (franchised or own concept), coffee distributor, target consumers, products served, pricing, staff, financing, risks incurred, etc. Above all, he needs to make up his mind as to whether he is really prepared for this type of business.Starting at €8.20
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RELE Rouen: Language Immersion in Normandy (B): The Family Council
Klueter, Thomas Maximilian; Soler, EdiCase ASN-79-ECorporate Governance, Decision Analysis, Knowledge and CommunicationThe case describes various members of the Demongeot family, the house and land that they currently rent from RELE Rouen, and the business in French language learning led by Béatrice and Maxime. An offer to take over the business and family property forced the two partners to call a family meeting and decide, among the five children of the family, whether to sell the house they had all grown up in. The difficulty arose from the need to individuall...Starting at €5.74
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Fugesa Portuguesa
Murillo de Araoz J. F.; Torres R.; Baucells Alibés, ManelCase AD-275-EDecision Analysis, EconomicsA fast food chain has to design an optimal expansion plan of franchises in a new market. The case sets the stage to model this situation using integer programming. The situation includes constraints of a financial, human resources and strategic nature. In particular, the financial constraints limit the negative magnitude of both the annual and the cumulative cash flows.Starting at €8.20
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Magic Diamonds
Baucells Alibés, Manel; Bardolet Urgellès, DavidCase AD-266-EDecision Analysis, EconomicsThe case uses optimization techniques to determine allocation of offices. The objective is to minimize the total traveling distances, rental cost of offices and differences for sales potential between zones. The solution obtained by linear programming is compared with the intuitive solution initially proposed.Starting at €8.20
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Chemical Fusion (A)
Ariño, Miguel Angel; Sabrià, FredericCase AD-362-EDecision AnalysisDay after day, Química del Vallès is faced with the decision of how many liters of pyriclamate to produce for daily sale to the Spanish subsidiary of IQI, an English multinational. The drums of pyriclamate that are not required by the multinational should be discarded since it is a highly unstable chemical compound. Later, Química del Vallès is acquired by IQI, which makes it reasonable to assume that the production policy must be changed to obta...Starting at €8.20
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Ayuntamiento de Madrid: Recuperación financiera (2012/2014) (A)
Pin Arboledas, José Ramón; Yera, TrinidadCase DPO-339Decision Analysis, Finance, Leadership and People ManagementEn 2012, el Ayuntamiento de Madrid necesitaba sanear sus finanzas. Concepción Dancausa, delegada de Hacienda, cumpliendo el mandato de la alcaldesa, Ana Botella, prepara, junto con su equipo, un plan de ajuste para lograrlo. En el caso B se describe la aprobación del plan de ajuste por parte del Pleno Municipal y el Ministerio de Hacienda y de Administraciones Públicas; y en el C, los resultados dos años después.Starting at €8.20