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Gentera S.A.B. de C.V.: The Evolution of an Organization and Its Board of Directors
Juan Romero McCarthy; Murray J. BryantCase IVEY-9B17M173-EEntrepreneurship, StrategyFinancial holding company Gentera S.A.B. de C.V., located in Mexico City and operating in Mexico, Guatemala, and Peru, offered microlending, financial payment, insurance, and money transfer services to individuals at the bottom of the financial pyramid. The company was founded and operated on strong social values—reduce financial exclusion, focus on human and social values (including self-actualization), and enhance economic value—which pervaded ...Starting at €8.20