IESE (España)
- Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
The Alas - Red Bull Project: X - Sports Challenges
Collection: IESE (España)Ref.: DG-1503-EPublished: Dec 14, 2006Format: PDFPages: 21Language: English - Case
Winning Strategies The Spanish Royal Tennis Federation
Collection: IESE (España)Ref.: DG-1498-EPublished: Mar 5, 2007Format: PDFPages: 18Language: English - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: PDFPages: 10Language: Spanish - Case
RACC - Circuit de Catalunya: Sports Infrastructure and Regional Promotion
Collection: IESE (España)Ref.: DG-1512-EPublished: Oct 17, 2008Format: PDFPages: 20Language: English