IESE (España)
- Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
La dirección por misiones en SONY España: La historia de un cambio cultural
Collection: IESE (España)Ref.: DPO-111Published: Feb 15, 2008Format: PDFPages: 13Language: Spanish - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Collection: IESE (España)Ref.: M-926-EPublished: May 15, 1993Format: PDFPages: 20Language: English - Case
Teresa Perales
Collection: IESE (España)Ref.: DPO-768-EPublished: Apr 6, 2022Format: PDFPages: 23Language: English - Case
Teresa Perales
Collection: IESE (España)Ref.: DPO-768Published: Apr 6, 2022Format: PDFPages: 23Language: Spanish - Case
La dirección por misiones en Jiménez Maña
Collection: IESE (España)Ref.: DPO-221Published: Jul 25, 2011Format: PDFPages: 15Language: Spanish - Case
Management by Missions at SONY España: History of a Cultural Change
Collection: IESE (España)Ref.: DPO-111-EPublished: Sep 2, 2008Format: PDFPages: 13Language: English - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Collection: IESE (España)Ref.: M-927-EPublished: May 15, 1993Format: PDFPages: 17Language: English - Case
Anfi del Mar, S.A.
Collection: IESE (España)Ref.: M-888-EPublished: Sep 1, 1992Reviewed: Apr 1, 1993Format: PDFPages: 28Language: English - Case
Anfi del Mar, S.A.
Collection: IESE (España)Ref.: M-888Published: Sep 1, 1992Reviewed: Apr 1, 1993Format: PDFPages: 27Language: Spanish