IESE (España)
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SEUR: Digitalizing Express Shipping
Foncillas, Pablo; González, JorgeCase M-1309-EInformation Technologies, Marketing, StrategyThe heads of marketing at SEUR (Servicio Urgente de Transportes; "Urgent Shipping Service" in English) were ready to present in the meeting room the results of the first six months since the relaunch of the company's new website. They had recently opted for promoting a website with a clear transactional focus. The meeting had been called to examine some aspects of the new site's performance, such as how sales were evolving with respect to target...Starting at €8.20
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ROADLAW Case (B): Manuel Binio, Partner
Stein Martínez, Guido; Mehta, Kandarpkumar Harsiddhbhai; Barrachina, AlbertoCase NEG-19-ELeadership and People Management, StrategyThree partners (two professional and one strictly financial) decide to establish a boutique law firm called ROADLAW that will focus on a particular sector, with two business areas: the pharmaceutical industry and restructuring. At first, everything seems to bode well for the future of the project. A draft partnership agreement is prepared but never formally concluded. When problems arise between the two professional partners, the situation become...Starting at €5.74
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ROADLAW Case (A): Santiago Jover, Partner
Stein Martínez, Guido; Mehta, Kandarpkumar Harsiddhbhai; Barrachina, AlbertoCase NEG-18-ELeadership and People Management, StrategyThree partners (two professional and one strictly financial) decide to establish a boutique law firm called ROADLAW that will focus on a particular sector, with two business areas: the pharmaceutical industry and restructuring. At first, everything seems to bode well for the future of the project. A draft partnership agreement is prepared but never formally concluded. When problems arise between the two professional partners, the situation become...Starting at €8.20
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SEUR: digitalizando el transporte urgente
Foncillas, Pablo; González, JorgeCase M-1309Information Technologies, Marketing, StrategyLa dirección de marketing de SEUR (Servicio Urgente de Transportes) se disponía a presentar en la sala de reuniones los resultados de los primeros seis meses del relanzamiento de la nueva web de la compañía, que había apostado recientemente por plantear una web con claro enfoque transaccional. En ese encuentro se analizarían algunos aspectos del rendimiento de la nueva página, tales como la evolución en ventas frente a objetivos, el encaje del p...Starting at €8.20
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Lombardo & Montero Talent Solutions (A)
Rábago, Eduardo; Stein Martínez, Guido; Quintanilla Alboreca, Francisco JavierCase DPO-761Leadership and People Management, StrategyEl caso plantea la importancia de que el sistema retributivo esté alineado con la estrategia y el impacto en la generación de la cultura de una empresa. La compañía nace en un momento difícil, con una dinámica de subcontratación de servicios de selección y gestión de talento en declive, y con la necesidad de hacerse un hueco en el mercado. Desde sus inicios, se enfoca en consultores que sean capaces de atraer negocio rápido, basándose en sus con...Starting at €8.20
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Banco de Iberia (B): Workforce Adjustment Policies (Portuguese Version, Brazil)
Rábago, Eduardo; Stein Martínez, GuidoCase DPO-223-PBInnovation and Change, Leadership and People ManagementAt year-end 2008, Banco de Iberia posted a profit of close to 63 million euros, with 6% growth in the balance sheet. During 2009 and 2010, the downturn in the business was very pronounced, so the bank instructed staff to drastically cut expenses, and strict risk controls were introduced. The strategic plan for the three-year period ending 2011 was centered on prudent and transparent management, based on scrupulous adherence to regulations and eth...Starting at €5.74
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Banco de Iberia (A) (Portuguese Version, Brazil)
Rábago, Eduardo; Stein Martínez, GuidoCase DPO-217-PBInnovation and Change, Leadership and People ManagementBanco de Iberia was founded by an investor group at the end of the 19th century, with capital of six million pesetas (36,000 euros). Since then, the bank has maintained a stable stock price and a reputation as a sound institution with proven expertise in universal banking services for personal, corporate and institutional customers. In 2009 the bank needs to adapt its management structure to the new circumstances, so as to tighten control of expe...Starting at €8.20