IESE (España)
- Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Language: Spanish - Case
I'm Old, Not an Idiot: A Retiree Against the Banks (B)
Collection: IESE (España)Ref.: DPO-782-EPublished: Sep 23, 2022Language: English - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Language: English - Case
I'm Old, Not an Idiot: A Retiree Against the Banks (A)
Collection: IESE (España)Ref.: DPO-781-EPublished: Sep 23, 2022Language: English - Case
Soy mayor, no idiota: un jubilado contra los bancos (A)
Collection: IESE (España)Ref.: DPO-781Published: Sep 23, 2022Language: Spanish - Technical Note
People-Meters: Monitoring and Measuring TV Audiences
Collection: IESE (España)Ref.: MN-314-EPublished: Dec 1, 1997Language: English - Case
Soy mayor, no idiota: un jubilado contra los bancos (B)
Collection: IESE (España)Ref.: DPO-782Published: Sep 23, 2022Language: Spanish