IESE (España)
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Rick's Café Americain
Palencia, Luis; Portillo, J.Case ASN-26-EDecision AnalysisAlbert Serra wants to open a themed coffee shop in Castelldefels, Barcelona. He has several options and needs to consider a number of issues such as: type of business (franchised or own concept), coffee distributor, target consumers, products served, pricing, staff, financing, risks incurred, etc. Above all, he needs to make up his mind as to whether he is really prepared for this type of business.Starting at €8.20
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Telefónica: 95 Years of Innovation
Prats, Mª Julia; Bria, Vittoria EmanuelaCase E-217-EEntrepreneurship, Innovation and ChangeIt was another hot sunny day in Madrid. Miguel Arias was sitting in his office. On the Global Entrepreneurship Director's desk was a list of questions to address during an interview that afternoon. It had been a long road to open innovation in Telefónica, characterized by the many challenges the company faced: innovation in products, the rise of new competitors in new economies; as well as by the many goals reached, especially in the last ten yea...Starting at €8.20
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Telefónica: 95 años de innovación
Prats, Mª Julia; Bria, Vittoria EmanuelaCase E-217Entrepreneurship, Innovation and ChangeEra otro soleado y caluroso día en Madrid. Miguel Arias se encontraba en su oficina. En el escritorio del director global de Emprendimiento había una lista de preguntas que debería abordar durante una entrevista aquella tarde. El área de Innovación Abierta [Open Innovation] de Telefónica había recorrido un largo camino, caracterizado por los numerosos retos a los que se enfrentaba la compañía -la innovación en productos o el surgimiento de nuevos...Starting at €8.20
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Rick's Café Americain
Palencia, Luis; Portillo, J.Case ASN-26Decision AnalysisAlbert Serra quiere abrir un café temático en Castelldefels, Barcelona. Tiene varias alternativas y debe decidir sobre cuestiones como: tipo de negocio (franquiciado o propio), público objetivo, productos a ofrecer, política de precios, personal, financiación, riesgos incurridos, etc.Starting at €8.20