IESE (España)
- Case
Zara: moda rápida
Collection: IESE (España)Ref.: M-1152Published: Feb 5, 2003Format: PDFPages: 40Language: Spanish - Case
Hispasa y Viton
Collection: IESE (España)Ref.: C-537Published: Jan 1, 1982Reviewed: Feb 1, 1993Format: PDFPages: 11Language: Spanish - Case
Ibérica de Cadenas, S.A.
Collection: IESE (España)Ref.: C-536Published: Jan 1, 1982Reviewed: Jan 1, 1982Format: PDFPages: 1Language: Spanish - Article
El avance de la globalización bajo la lupa
Collection: IESE (España)Ref.: ART-2673Published: Mar 20, 2015Format: PDFPages: 7Language: Spanish - Article
Benchmarking Globalization to Boost Business Connections
Collection: IESE (España)Ref.: ART-2673-EPublished: Mar 20, 2015Format: PDFPages: 7Language: English - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Collection: IESE (España)Ref.: M-926-EPublished: May 15, 1993Format: PDFPages: 20Language: English - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: PDFPages: 10Language: Spanish - Case
Egara (A)
Collection: IESE (España)Ref.: M-1076Published: Mar 1, 1999Reviewed: Mar 1, 1999Format: PDFPages: 11Language: Spanish - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Collection: IESE (España)Ref.: M-927-EPublished: May 15, 1993Format: PDFPages: 17Language: English