IESE (España)
- Case
Ducati: En busca de la magia (A)
Collection: IESE (España)Ref.: DG-1507Published: May 23, 2008Format: PDFPages: 33Language: Spanish - Case
Hispasa y Viton
Collection: IESE (España)Ref.: C-537Published: Jan 1, 1982Reviewed: Feb 1, 1993Format: PDFPages: 11Language: Spanish - Case
Ibérica de Cadenas, S.A.
Collection: IESE (España)Ref.: C-536Published: Jan 1, 1982Reviewed: Jan 1, 1982Format: PDFPages: 1Language: Spanish - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
Ducati: En busca de la magia (B)
Collection: IESE (España)Ref.: DG-1508Published: May 23, 2008Format: PDFPages: 2Language: Spanish - Case
Ducati: In Pursuit of Magic (A)
Collection: IESE (España)Ref.: DG-1507-EPublished: Jan 24, 2007Format: PDFPages: 31Language: English - Case
Ducati: In Pursuit of Magic (B)
Collection: IESE (España)Ref.: DG-1508-EPublished: Jan 24, 2007Format: PDFPages: 2Language: English - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Collection: IESE (España)Ref.: M-926-EPublished: May 15, 1993Format: PDFPages: 20Language: English - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Collection: IESE (España)Ref.: M-927-EPublished: May 15, 1993Format: PDFPages: 17Language: English - Case
Anfi del Mar, S.A.
Collection: IESE (España)Ref.: M-888-EPublished: Sep 1, 1992Reviewed: Apr 1, 1993Format: PDFPages: 28Language: English