IESE (España)
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Carmen García (B): Un despido con problemas
López-Cotarelo, Juan; Quintanilla, JavierCase DPO-124Leadership and People ManagementTras los sucesos descritos en el caso ¿Carmen García?, la empresa toma la decisión de despedir a Carmen. Lo que parecía iba a ser un mero trámite administrativo, se complica cuando la afectada se niega a negociar un despido improcedente y aduce "mobbing".Starting at €5.74
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Carmen García (C): Sentencia de despido nulo
López-Cotarelo, Juan; Quintanilla, JavierCase DPO-129Leadership and People ManagementLa sentencia del juicio de Carmen García reconoce que su despido es nulo por acoso laboral. Este es un fallo no esperado por la empresa que, sin embargo, adopta una estrategia para minimizar las repercusiones y negocia con Carmen las condiciones de su readmisión.Starting at €5.74
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Carmen García (A): Managing a Dismissal
López-Cotarelo, Juan; Quintanilla, JavierCase DPO-119-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis case illustrates some of the effects that periods of severe organizational stress can have on individual employees and the people management challenges that can arise in such situations. Carmen García is an employee who is highly valued by her organization. After the bank where she works is acquired by another entity, the changes that follow erode her commitment and lead to very high absenteeism. Carmen?s supervisors push for a disciplinary ...Starting at €8.20
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New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Green, Paul; Joachimsthaler, Erich A.Technical Note MN-284-EMarketingNew developments in marketing research now provide the techniques required to accurately and precisely measure consumer preferences and the trade-offs consumers make between various product attributes, and beyond that to simulate managerially meaningful outcomes such as gains/losses in market share, sales volume, and gross profit. These new developments in marketing research represent a sort of second generation methodologies and refinements of t...Starting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
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Carmen García (A): La gestión de un despido
López-Cotarelo, Juan; Quintanilla, JavierCase DPO-119Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEste caso ilustra algunos de los efectos que los momentos de fuerte tensión organizacional pueden producir sobre empleados individuales y los consiguientes retos en cuanto a la gestión de las personas. Carmen García es una empleada bien valorada por su organización. Tras la adquisición del banco en que trabaja por otra entidad, se producen cambios que deterioran su compromiso y desembocan en un absentismo muy elevado. Los supervisores de Carmen p...Starting at €8.20
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Carmen García (B): A Problematic Dismissal
López-Cotarelo, Juan; Quintanilla, JavierCase DPO-124-ELeadership and People ManagementAfter the events described in the first part of the case, the company decides to fire Carmen García. What seemed to be a mere administrative procedure gets complicated when García refuses to negotiate an unfair dismissal and claims that she was a victim of mobbing.Starting at €5.74
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74
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Anfi del Mar, S.A.
Joachimsthaler, Erich A.; Metha M.Case M-888-EMarketingAnfi del Mar, S.A. is about to launch their five-star timeshare resort in Gran Canaria, one of the Canary Islands, to be marketed and sold to German, British and Spanish tourists. There is also an interest to expand the marketing effort to include the Scandinavian countries. On July of 1992, the time of writing of the case, the management team of Anfi del Mar, S.A. has finalised the plans for marketing and selling the resort. The land excavations...Starting at €8.20
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Anfi del Mar, S.A.
Joachimsthaler, Erich A.; Metha M.Case M-888MarketingAnfi del Mar, S.A. está a punto de lanzar su centro de multipropiedad de cinco estrellas en Gran Canaria, una de las islas del archipiélago canario, que se venderá a los turistas alemanes, británicos y españoles. También quieren ampliar la acción de marketing a los países escandinavos. En julio de 1992, cuando se escribe el caso, el equipo de dirección de Anfi del Mar, S.A. ha terminado los planes para el marketing y venta del centro. Se han term...Starting at €8.20