IESE (España)
- Case
The Challenge of Multichannel Marketing Management
Collection: IESE (España)Ref.: M-1346-EPublished: Sep 6, 2016Format: PDFPages: 7Language: English - Case
El reto de la gestión de marketing multicanal
Collection: IESE (España)Ref.: M-1346Published: Sep 6, 2016Format: PDFPages: 7Language: Spanish - Case
Estrategia omnicanal de Media Markt (A)
Collection: IESE (España)Ref.: M-1347Published: Sep 6, 2016Format: PDFPages: 4Language: Spanish - Case
Media Markt's Omnichannel Strategy (A)
Collection: IESE (España)Ref.: M-1347-EPublished: Sep 6, 2016Format: PDFPages: 3Language: English - Technical Note
Comentarios al sector turístico y su respuesta empresarial ante la crisis de los noventa
Collection: IESE (España)Ref.: PN-358Published: Jan 1, 1995Reviewed: Jan 1, 1995Format: PDFPages: 26Language: Spanish - Technical Note
Comentarios al sector de la automoción y su respuesta empresarial ante la crisis de los noventa
Collection: IESE (España)Ref.: PN-359Published: Jan 1, 1995Reviewed: Jan 1, 1995Format: PDFPages: 19Language: Spanish - Case
Continuidad del grupo de empresas de D. Antonio Soler
Collection: IESE (España)Ref.: P-691Published: Jan 1, 1989Reviewed: Jan 1, 1989Format: PDFPages: 20Language: Spanish - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
Media Markt's Omnichannel Strategy (B)
Collection: IESE (España)Ref.: M-1348-EPublished: Sep 6, 2016Format: PDFPages: 2Language: English - Case
Original Buff S.A.: Facing the Challenges of an Omnichannel Strategy
Collection: IESE (España)Ref.: M-1360-EPublished: Sep 19, 2017Format: PDFPages: 20Language: English