IESE (España)
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Aceites y vinos con denominación de origen (Portuguese Version, Brazil)
Fernández, Albert; Villaescusa, NuriaCase C-764-PBAccounting and ControlThe case relates how a cooperative dedicated to producing and selling olive oil and wine decides to set up a new company dedicated to making organic products. After explaining the main events that occurred in the 2017-18 period, the accountant must record the transactions in the general ledger and prepare the financial statements (balance sheet, income statement and statement of cash flows).Starting at €8.20
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Pompeii: un paso adelante
Ferrándiz, Luis; Iniesta, Francisco; Villanueva, JulianCase M-1394Information Technologies, Leadership and People Management, Marketing, StrategyEn 2021, Pompeii vendía más de 81.000 zapatillas y su facturación se acercaba a los cinco millones de euros. La zapatilla Higby se consolidaba como su "best seller" y el modelo marcaba tendencia entre la gente joven española de clases acomodadas, fundamentalmente de Madrid, aunque en 2021 el 15% de las ventas ya eran fuera de España. Su canal de venta físico, ya con 5 tiendas, había demostrado que podía ser un gran complemento al canal digital qu...Starting at €8.20
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Mercadona Tech: separar la ducha de la bañera
Villanueva, Julian; Ferrándiz, LuisCase M-1396Information Technologies, Marketing, Service and Operations ManagementEn Mayo de 2022 Mercadona, de la mano de su división de e-commerce, estaba considerando cómo seguir creciendo. Hasta ese momento se había desarrollado lo que era probablemente el único supermercado online rentable en España. El modelo logístico de colmenas estaba operando en tan solo tres ciudades: Valencia, Madrid y Barcelona. Después de seis años había llegado el momento de expandirse a nivel nacional. Mercadona facturaba 510 millones de euros ...Starting at €8.20
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Mercadona Tech: Separating the Shower From the Bathtub
Villanueva, Julian; Ferrándiz, LuisCase M-1396-EInformation Technologies, Marketing, Service and Operations ManagementIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced ?510m in e-commerce, but half of those sales (?263m) were done where the ...Starting at €8.20
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Interflora España: crecimiento del canal online
Ferrándiz, Luis; Iniesta, FranciscoCase M-1387MarketingInterflora, una compañía que facilitaba servicios de compra y entrega a distancia a cerca de 50.000 floristerías en más de 150 países, había sido pionera en el concepto de la venta de flores frescas a domicilio. Ese concepto era sencillo: un comprador elegía un ramo, bien en una floristería asociada, bien a través del canal digital o el call center de Interflora. Una vez elegido el ramo, su pedido se transmitía al florista más cercano del lugar d...Starting at €8.20
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Pompeii: A Step Forward
Ferrándiz, Luis; Iniesta, Francisco; Villanueva, JulianCase M-1394-EInformation Technologies, Leadership and People Management, Marketing, StrategyIn 2021, Pompeii sold over 81,000 pairs of sneakers and its turnover was close to ?5 million. The Higby sneaker was cementing its position as a best seller, and the model was a trendsetter among affluent young Spaniards, mainly in Madrid, though in 2021, 15% of sales were already outside Spain. The company's physical sales channel, which included five stores by that point, had shown that it could work very well as a complement to the digital chan...Starting at €8.20
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La Magia della Cartolina
Fernández, Albert; Villaescusa, NuriaCase C-765Accounting and ControlDos emprendedores crean una empresa de material de papelería para empresas y eventos especiales. A medida que la empresa va creciendo, se plantean llevar a cabo nuevas inversiones. El caso plantea la necesidad de elaborar unos estados contables proforma (previsión) para los dos años siguientes y así poder valorar las necesidades de financiación. La conclusión es que la empresa ganará dinero pero que podría experimentar problemas de liquidez, por ...Starting at €8.20
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Interflora Spain. Growing the Online Channel
Ferrándiz, Luis; Iniesta, FranciscoCase M-1387-EMarketingInterflora, a company that provided remote purchasing and delivery services to nearly 50,000 florists in more than 150 countries, had pioneered the concept of selling fresh flowers at home. That concept was simple: a buyer would choose a bouquet, either at an associated florist, either through the digital channel or the Interflora call center. Once the bouquet was chosen, your order was transmitted to the closest florist of the place of delivery,...Starting at €8.20
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Aceites y vinos con denominación de origen
Fernández, Albert; Villaescusa, NuriaCase C-764Accounting and ControlEl caso explica cómo una cooperativa dedicada a la producción y venta de aceites y vinos decide crear una nueva sociedad dedicada a la elaboración de productos ecológicos. Tras explicar los principales hechos acaecidos durante el periodo 2002-2003, el contable debe registrar las transacciones en el libro mayor y elaborar los estados contables (balance, cuenta de resultados y estado de flujos de efectivo).Starting at €8.20
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Mercadona Tech: Separating the shower from the bathtub - Teaching note
Villanueva, Julian; Ferrándiz, LuisTeaching Note MT-61-EInformation Technologies, Marketing, Service and Operations ManagementIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced 510 million euros in e-commerce, but half of those sales (263 million eur...Starting at €0.00