IESE (España)
- Case
Mexican Peso Crisis - 1994
Collection: IESE (España)Ref.: ASE-379-EPublished: Sep 1, 1997Format: PDFPages: 26Language: English - Case
Cunicarn y el concepto de interproveedor
Collection: IESE (España)Ref.: AD-350Published: Oct 15, 2015Format: PDFPages: 21Language: Spanish - Case
La crisis del peso mexicano de 1994
Collection: IESE (España)Ref.: ASE-379Published: Sep 1, 1997Format: PDFPages: 27Language: Spanish - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Collection: IESE (España)Ref.: M-926-EPublished: May 15, 1993Format: PDFPages: 20Language: English - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: PDFPages: 10Language: Spanish - Case
Cunicarn and the Concept of Integrated Suppliers
Collection: IESE (España)Ref.: AD-350-EPublished: Oct 15, 2015Format: PDFPages: 20Language: English - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Collection: IESE (España)Ref.: M-927-EPublished: May 15, 1993Format: PDFPages: 17Language: English - Case
Anfi del Mar, S.A.
Collection: IESE (España)Ref.: M-888-EPublished: Sep 1, 1992Reviewed: Apr 1, 1993Format: PDFPages: 28Language: English - Case
Anfi del Mar, S.A.
Collection: IESE (España)Ref.: M-888Published: Sep 1, 1992Reviewed: Apr 1, 1993Format: PDFPages: 27Language: Spanish