Ivey Business School (Canada)
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Risks and Rewards in Professional Tennis
Fredrik OdegaardCase IVEY-9B16E037-ECorporate Governance, StrategyAWARD WINNING CASE: INFORMS 2016 Case and Teaching Materials Competition. Founded in 1972, the Association of Tennis Professionals (ATP) was the governing body of three professional men’s tennis circuits: the ATP World Tour, the ATP Challenger Tour, and the ATP Champions Tour. In addition to the ATP World Tour tournaments, there were four highly coveted and extremely competitive Grand Slam tournaments, one of which was Wimbledon. In 2014, two pro...Starting at €8.20
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Ecotricity: An Optimal Investment Decision for Electric Highway Expansion
Magesh Nagarajan; Kanaka Balasubramanian; Jagannadha TamvadaCase IVEY-9B18E006-ECorporate Governance, StrategyEcotricity Group Ltd., founded in 1995, had grown to be a major renewable energy utility service provider in the United Kingdom. In 2016, the company wanted to expand its "electric highway"—a network of charging stations for electric vehicles along major U.K. motorways. The expansion plans involved two chargers: Type A chargers, installed in public locations along the motorway, and Type B chargers, installed in suitable home garages owned by Ecot...Starting at €8.20
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Elite Rent-a-Car
Gregory S. Zaric; Jordan MitchellCase IVEY-9B07E011-ECorporate Governance, Entrepreneurship, StrategyThe president and founder of a premier luxury car rental agency located throughout Europe must decide on the composition of the fleet of cars for the upcoming summer season. She has to balance a desire for high utilization versus the possibility of having to turn away clients if they request a car that is not in stock. The case can be used to introduce or reinforce a number of concepts including break-even analysis, basic descriptive statistics a...Starting at €8.20