HBSP (USA)
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Sales Force Integration at FedEx (D) (Spanish version)
Godes, David B.Case HBS-513S29MarketingAn abstract is not available for this product.Starting at €5.74
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NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCase HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Starting at €8.20
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Lincoln Financial Group (B): Making LFD a Reality (Spanish version)
Godes, David B.; Lane, DavidCase HBS-513S25MarketingLFG reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate strategy, and sales management by exploring the link between a shift in the firm's overall strategy (customer intimacy), the structural implementation of this strategy in the form of the creation of a new d...Starting at €5.74
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Planning to Meet a Surge in Demand (Brief Case) (Spanish version)
Bellisario, Afarin; Wheelwright, Steven C.Case HBS-412S07Service and Operations Managementproduction capacity, seasonal demand, risk management, operations strategy, aggregate planning, manufacturing, design changes and portable furniture.Starting at €8.20
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FoldRite Furniture Company: Planning to Meet a Surge in Demand, Teaching Note
Wheelwright, Steven C.; Bellisario, AfarinTeaching Note HBS-4556-EService and Operations ManagementTeaching Note for 4555.Starting at €0.00