IESE (España)
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Clifford Chance Spain
Villanueva, Julian; Vila, VictorianoCase M-1353-ELeadership and People Management, Service and Operations Management, StrategyIn October 2016, Jaime Velázquez, managing partner of Clifford Chance in Spain ("CC"), was preparing for the monthly partners meeting. Although the firm had managed to successfully navigate the severe economic crisis and was now seeing solid growth, many dark clouds were approaching for the Spanish economy. For starters, the country had been without a government for almost a full year, after the political deadlock resulting from the second genera...Starting at €8.20
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Vodafone España y su plan de grandes cuentas (A)
Ayala, Ignacio; Vila, Victoriano; Villanueva, JulianCase M-1191MarketingEl caso describe el programa de grandes cuentas globales de Vodafone y los principales problemas que se plantean en su implementación.Starting at €8.20
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Massip, Coiffeurs & Image
Fraguas, Rafael; Vázquez- Dodero, Juan CarlosCase ASN-11Decision Analysis, Leadership and People ManagementUn peluquero de la zona alta de Barcelona, con vocación de estilista y bastante imaginación, se plantea dos problemas: la burocracia del papeleo interno de la peluquería y una retribución justa del personal que le permita ampliar un negocio a otros locales. Con oportunidad de unas nuevas tarifas y de la introducción de nuevos servicios de mayor valor añadido, parece ser el momento de mecanizar la administración e implantar un sistema de compensac...Starting at €8.20
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Eagel, S.A.: La búsqueda del valor añadido
Miranda, E.; Nueno, José Luis; Vila, VictorianoCase M-903MarketingEn el verano de 1992, José Mª Julià, director general de Eagle, un VAR de Hewlett Packard, se plantea qué medidas adoptar para responder a la cada vez acuciante redistribución del valor añadido por parte de ese fabricante de ordenadores.Starting at €8.20
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Microsoft United Kingdom: the major accounts program (Portuguese Version, Brazil)
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181-PBMarketingTwo years after the implementation of the large accounts program in Microsoft Spain, some fine adjustments are being considered as a consequence of the changes in customer demand, as well as the change in some of the competitive elements, mainly the evolution of technology and the movements of competitors.Microsoft Spain is studying the possibility of modifying some of the operational aspects of the large accounts program.Starting at €8.20
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Typhoon Computers GmbH (Portuguese Version, Portugal)
Go L.; Fraguas, RafaelCase ASN-18-PPDecision Analysis, Entrepreneurship, Innovation and ChangeTyphoon Computers sells PC components in Eastern Europe. Almost three years after it was formed, the company finds itself facing a number of problems due to its rapid growth. It now has to decide how to make the transition from an entrepreneurial to a more professional style of organization.Starting at €8.20
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Typhoon Computers GmbH (Portuguese Version, Brazil)
Go L.; Fraguas, RafaelCase ASN-18-PBDecision Analysis, Entrepreneurship, Innovation and ChangeTyphoon Computers sells PC components in Eastern Europe. Almost three years after it was formed, the company finds itself facing a number of problems due to its rapid growth. It now has to decide how to make the transition from an entrepreneurial to a more professional style of organization.Starting at €8.20
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Pieles de la Garriga, S.A.
Fraguas, RafaelCase ASN-28Decision AnalysisPedro Sáez, director de una división de Pieles de la Garriga, S.A., recibe un pedido de un cliente importante. En poco tiempo debe decidir si oferta para el pedido y en qué condiciones.Starting at €8.20
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Sinpasa (B)
Pons, J. M.; Segarra, José Antonio; Vila, VictorianoCase M-1017MarketingDespués de unos meses de trabajo, el jefe de ventas de la zona norte tiene que tomar decisiones respecto a cuatro vendedores problemáticos.Starting at €5.74
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Vodafone España y su plan de grandes cuentas (B): Las cuentas globales
Vila, Victoriano; Villanueva, Julian; Poyatos, Juan MiguelCase M-1301Marketing, Service and Operations ManagementEn este documento se describe la evolución del programa de ventas a cuentas globales de Vodafone España entre los años 2007 y 2012, como continuación del caso del mismo nombre en su versión condensada, M-1297. Se detalla la relación necesaria entre las organizaciones locales y las centrales para asegurar la coordinación de la operación.Starting at €5.74