Ivey Business School (Canada)
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Swatch and the Global Watch Industry
Allen Morrison; Cyril BouquetCase IVEY-9A99M023-EStrategyThe efforts of Swatch to reposition itself in the increasingly competitive global watch industry are reviewed in this case. Extensive information on the history and structure of the global watch industry is provided and the shrinking time horizons decision makers face in formulating strategy and in responding to changes in the industry are highlighted. In particular, the case discusses how technology and globalization have changed industry dynami...Starting at €8.20
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Reputation Risk in the Global Art Market
Kimberley Howard; William Wei; Eric Zengxiang WangCase IVEY-9B09M062-EFinance, StrategyWhen Yves Saint Laurent died in June 2008, his estate passed to his business partner, Pierre Bergé. Bergé decided to auction several items from Laurent's estate at Christie's international auction house, including two antique bronzes from China. The general feeling in China was that these artifacts had been looted and should be repatriated rather than auctioned. The case highlights issues of ethics, corporate governance and corporate responsibili...Starting at €8.20