IESE (España)
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HIFU TAOC: Investing in Tech Projects: Introduction to Project Valuation
Antón, Miguel; Giné, Mireia; Eufinger, Christian; Sacchetto, StefanoCase F-996-EFinanceThe case delves into the strategic decision-making process at Tel Aviv Oncology Center (TAOC) under the leadership of its new Managing Director, Dr. Lia Abrams. With a vision to establish TAOC as a regional reference center, Dr. Abrams evaluates the adoption of High-Intensity Focused Ultrasound (HIFU) technology, a non-invasive treatment for tumors in hard-to-operate areas. The case discusses the potential financial benefits of this investment, i...Starting at €8.20
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A G.ho.st Story: The Challenges of an Israeli-Palestinian Business
Ezov, Assaf; Ribera, AlbertoCase DPO-185-EInformation TechnologiesThis case is about the creation and development of a technological start-up by an Israeli entrepreneur and his Palestinian partner, with the fundamental goal of facilitating peace between the two peoples and contributing to their economic development. It shows the geopolitical difficulties which have arisen and continue to do so in this joint venture, affecting both everyday work and financing.Starting at €8.20