IESE (España)
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Starbucks Reinvention Strategy: Store Automation and Growth
Moscoso, Philip; Isaac Sastre Boquet; Lago, AlejandroCase OIT-13-EInformation Technologies, Service and Operations ManagementIn September 2022, Schultz presented Starbucks' new Reinvention strategy at the company's investor day in Seattle (U.S.). He claimed that the Reinvention strategy plan addressed the key issues the company faced, as follows: resolving the growing tensions with its U.S. workers, adjusting its value proposition to the shifts in consumer preferences, deploying more store automation, and reactivating its global expansion, primarily in China. During th...Starting at €8.20
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Wal-Mart's Value Creation
Krogh J.; Rahnema Alavi, AhmadCase F-769-EFinanceThis case focuses on the evaluation of Wal-Mart's outstanding growth and financial performance. The case describes the company's recent attempts to diversify into other businesses in order to maintain its remarkable growth and profitability. The case provides an excellent context for applying the Economic Added Value (EVA) model as a basis for measuring corporate financial performance. The case also explores the key benefits of EVA, and reviews t...Starting at €8.20