IESE (España)
-
Amenazas globales: diagnóstico y acción
Done, Adrian A.Article ART-2076Service and Operations Management, Strategy¿Cuánto tiempo dedica a pensar en las grandes cuestiones que afectarán a su vida personal y profesional en los próximos 20 años? Si está tan ocupado como la mayoría de sus colegas, no mucho. Pero las perspectivas de la economía mundial son peores hoy que cuando la crisis crediticia tocó fondo, así que de nada sirve esconder la cabeza. Es mejor atisbar las tendencias globales que acechan en el horizonte, analizar a fondo las fuerzas subyacentes y ...Starting at €8.20
-
El Instituto Mexicano del Seguro Social hacia la desconcentración de sus proveedores de servicios de salud
Jané E.; Ribera, JaumeCase P-1044Service and Operations ManagementEl Instituto Mexicano del Seguro Social (IMSS), una organización altamente centralizada y jerárquica, comenzó hace tres años un proceso de devolución de sus unidades de servicio, agrupadas en Areas Médicas de Gestión Desconcentrada (AMGD). El proceso era lento hasta que se diseñó un proyecto para crear las herramientas necesarias para administrarlo bajo las nuevas condiciones de autonomía. El Dr. Martín es el jefe de una de estas AMGD. El y sus ...Starting at €8.20
-
Ampliación y desarrollo de servicios de salud en áreas con alta marginación y sin cobertura
Lee, Gabriel Manuel; Ribera, Jaume; Rosenmöller, MagdaCase P-1008Service and Operations ManagementEl caso describe el desarrollo del PAC - Programa de Ampliación de Cobertura, desde su inicio en 1994 hasta principios del 2000. El PAC ha conseguido alcanzar una cobertura casi universal de la población que habita pequeñas comunidades rurales remotas. El caso describe la situación en 1994, las alternativas disponibles al Ministerio, y las características del programa diseñado. También presenta su desarrollo operativo, repasa las acciones emprend...Starting at €8.20
-
Star of the Caribbean
Ariño, Miguel AngelCase AD-360Decision AnalysisEl caso permite analizar una decisión de producción cuando la demanda es incierta. Puede ser utilizado como documento introductorio en un módulo de planificación de inventario y permite ilustrar de un modo muy sencillo el problema de la fractila crítica. Este caso está basado en el caso Barbados Star del mismo autor (AD-313).Starting at €8.20
-
AGROESSA: An LP Optimization Model for Coffee Sales in La Esperanza AgroIndustrial
de Waal P. N.; Baucells Alibés, ManelCase AD-299-EService and Operations ManagementRufino Herrera, the president of AGROESSA, was pondering the implications of the recommendations which came out of the work of Nico de Waal, an MBA student who worked for AGROESSA as a summer intern in 2004. The recommendations focussed on AGROESSA's cash flow management during the coffee harversting season. It was argued that AGROESSA could improve its profits by carefully considering when and to which market it should sell its coffee production...Starting at €8.20
-
Strategic Purchasing in Haiti to Improve Health: Why pay for inputs when you can pay for results
Eichler R.; Savedoff B.; Ribera, JaumeCase P-1043-EService and Operations ManagementHolding health institutions accountable for achieving explicitly defined results by linking payment to results can be a powerful strategy to improve health system performance. The Director of a USAID supported project that funds nongovernmental organizations in Haiti to provide basic health services used strategic purchasing to improve the effectiveness of primary health care by paying providers for results. These providers had been operating und...Starting at €8.20
-
The Mexican Social Security Institute - Towards deconcentration of health service providers
Jané E.; Ribera, JaumeCase P-1044-EService and Operations ManagementThree years ago, the Mexican Social Security Institute (IMSS), a highly centralized and hierarchical organization, started to devolve powers to its service units, grouped in decentrally managed medical areas (AMGDs). It was a slow process until a project was set up to create the necessary tools to administer the new decentralized system. Dr. Martín is the head of one of the new medical areas. He and his bosses have made the necessary changes to ...Starting at €8.20
-
Revenue Management Forensics in Adriatic Wings
Egaña, Javier; Markakis, MihalisCase OIT-8-EService and Operations ManagementThe new Director of Pricing and Revenue Management of a company that rents sailboats in Croatia needs to evaluate the effectiveness of their proprietary algorithm for pricing and capacity allocation. The issue is that the algorithm is, practically, a "black box" to her, i.e., she can observe and analyze its outcomes, but she does not have meaningful access to its inner workings. Consequently, she asks her analysts to put together figures and stat...Starting at €8.20
-
Facing Up to a Changing World
Done, Adrian A.Article ART-2076-EService and Operations Management, StrategyHow much time do you dedicate to thinking about the big issues that are likely to affect your personal and professional life in the next 20 years? If youre like many busy executives, not much. Yet with a global outlook arguably bleaker today than during the lowest point of the credit crunch, burying your head in the sand is no answer. Surely, it is better to face up to the big global trends looming on the horizon and figure out the best courses ...Starting at €8.20
-
Star of the Caribbean
Ariño, Miguel AngelCase AD-360-EDecision AnalysisThe case enables analysis of a decision about production when demand is uncertain. It can be used as an introductory document in a module on inventory planning and it enables the problem of the critical fractile to be illustrated very simply. This case replaces the case Barbados Star from the same author(AD-313).Starting at €8.20