HBSP (USA)
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How to Win in Emerging Markets: Lessons from Japan
Ichii, Shigeki; Hattori, Susumu; Michael, DavidArticle HBS-R1205J-EIn the 20th century, Japanese multinationals established themselves as powerhouse exporters in developed markets. Names like Sony, Toyota, and Honda became commonplace. But in this century, growth in developed markets has slowed: Goldman Sachs forecasts that these markets will grow at an average annual rate of 2% until 2020, whereas the BRIC economies are expected to grow at an average annual rate of nearly 7%. To prosper now, Japanese companies ...Starting at €8.20
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A Chinese Approach to Management
Hout, Thomas M.; Michael, DavidArticle HBS-R1409J-EAt first glance, China, which is known for large, often inefficient state-owned enterprises, might appear an unlikely source of fresh management thinking. Yet Chinese companies have a lot to teach the world about today's business imperatives: responsiveness, improvisation, flexibility, and speed. To cope with their turbulent environment, the Chinese have developed those capabilities and learned to build everything--from skilled recruits to suppli...Starting at €8.20
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What the West Doesn't Get About China
Stalk, George; Michael, DavidArticle HBS-F1106A-EIt's well known that China has been working to spur domestic consumption. But it's making faster progress than many outsiders realize; for example, China is already the first or second largest market in a number of important consumer categories. Here are some trends Western multinationals should be aware of, along with advice on how to better position themselves so that they don't get left behind.Starting at €8.20