IESE (España)
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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Sony and the Activist Threat
Fernandes, NunoCase F-970-EFinanceThis case is about an activist shareholder attacking Sony. On May 14 2013, Third Point, the activist shareholder, delivered a letter to Kazuo Hirai, president and CEO of Sony Corporation (Sony). The letter revealed that Third Point had purchased a 6.9% stake in Sony and proposed that Sony spin off up to 20% of its Entertainment Division to reduce its debt and strengthen its ailing Electronics Division. Activist fund Third Point had a history of ...Starting at €8.20