IESE (España)
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Benati Solares
Gallo, Iñigo; Segarra, José AntonioCase M-1318MarketingEn 2013 el departamento de fotoprotección de Benati se plantea si debe responder a las promociones de la competencia. Pese a que estas promociones (ya en su tercer verano consecutivo) no hacen mucho daño en la cuota de mercado de Benati, la empresa identifica cierto descontento entre las farmacias, que son quienes venden el producto al cliente final.Starting at €8.20
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The Agnellis and the Fiat Group: The Story of a Family Empire (B)
Toninato F.; Tàpies, JosepCase DG-1476-EStrategySupplements the (A) case.Starting at €5.74
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The Agnellis and the Fiat Group: The Story of a Family Empire (C)
Toninato F.; Tàpies, JosepCase DG-1477-EStrategySupplements the (B) case.Starting at €5.74
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Los Agnelli y el Grupo Fiat: La historia de un imperio familiar - Nota del Instructor
Toninato F.; Tàpies, JosepTeaching Note DGT-39StrategyNota preparada para ayudar al instructor en el uso en clase de los casos DG-1475, DG-1476 y DG-1477: Los Agnelli y el Grupo Fiat: La historia de un imperio familiar (A, B y C).Starting at €0.00
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Los Agnelli y el Grupo Fiat: La historia de un imperio familiar (C)
Toninato F.; Tàpies, JosepCase DG-1477StrategyEste caso complementa el caso (B): DG-1476.Starting at €5.74
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The Agnellis and the Fiat Group: The Story of a Family Empire - Teaching Note
Toninato F.; Tàpies, JosepTeaching Note DGT-39-EStrategyNote prepared as an aid to instructors in the classroom use of cases DG-1475-E, DG-1476-E and DG-1477-E The Agnellis and the Fiat Group: The Story of a Family Empire (A, B and C).Starting at €0.00
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Los Agnelli y el Grupo Fiat: La historia de un imperio familiar (A)
Toninato F.; Tàpies, JosepCase DG-1475StrategyEstos casos sintetizan los acontecimientos y encrucijadas más importantes en la historia de Fiat, una de las mayores empresas italianas, y tratan los problemas que los Agnelli tuvieron que afrontar para asegurar su control de la empresa en Italia, pese a varias crisis financieras y a problemas familiares trágicos. En particular, estos casos pueden usarse como reflejo de los típicos asuntos afrontados por los negocios de la familia propietaria; po...Starting at €8.20
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Benati Solares - Teaching Note
Gallo, Iñigo; Belder, JenniferTeaching Note MT-40-EMarketingIn 2013, Benati's Sun Care Division raised the issue of whether to respond to the promotions its competition was holding. In spite of the fact that these promotions (now in their third consecutive summer) did not cause much harm to Benati's market share, the company had detected some dissatisfaction among the pharmacies, which were responsible for selling products to the end customer.Starting at €0.00
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Los Agnelli y el Grupo Fiat: La historia de un imperio familiar (B)
Toninato F.; Tàpies, JosepCase DG-1476StrategyComplementa el caso (A).Starting at €5.74
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The Agnellis and the Fiat Group: The Story of a Family Empire (A)
Toninato F.; Tàpies, JosepCase DG-1475-EStrategyThese cases synthesize the most important events and turning points in the history of Fiat, one of the largest companies in Italy, and deal with the issues the Agnellis faced to secure their control of the company despite several financial crises and tragic family events. In particular, they can be used to reflect on the typical issues faced by family-owned businesses, such as how to manage the succession to new generations (in Fiat, there are n...Starting at €8.20