IESE (España)
-
Addiopizzo Travel: Fighting Mafia through market-based strategies
Vaccaro, Antonino; Ramus, Tommaso; La Cara, BarbaraCase BE-188-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipAddiopizzo Travel is a travel agency and tour operator that pursues socially responsible tourism in Sicily (Italy) with a special focus on the fight against mafia. The mission of Addiopizzo Travel is to support a clean, anti-mafia economy by attracting non-Sicilian tourists (Italians and foreigners) and directing them to mafia-free facilities, i.e., hotels, restaurants, and other business activities that have obtained Addiopizzo anti-mafia certif...Starting at €8.20
-
Benati Solares
Gallo, Iñigo; Segarra, José AntonioCase M-1318MarketingEn 2013 el departamento de fotoprotección de Benati se plantea si debe responder a las promociones de la competencia. Pese a que estas promociones (ya en su tercer verano consecutivo) no hacen mucho daño en la cuota de mercado de Benati, la empresa identifica cierto descontento entre las farmacias, que son quienes venden el producto al cliente final.Starting at €8.20
-
Addiopizzo Travel: Luchar contra la mafia con estrategias de mercado
Vaccaro, Antonino; Ramus, Tommaso; La Cara, BarbaraCase BE-188Business Ethics and Corporate Social Responsibility, EntrepreneurshipAddiopizzo Travel es una agencia de viajes y turoperador que se dedica al turismo socialmente responsable en Sicilia (Italia) y que hace especial hincapié en la lucha contra la mafia. La misión de Addiopizzo Travel es prestar apoyo a la economía limpia que se muestra contraria a la mafia, atrayendo a turistas no sicilianos (de la península italiana y extranjeros) para dirigirles a lugares que no colaboren con la mafia: hoteles, restaurantes y otr...Starting at €8.20
-
Benati Solares - Teaching Note
Gallo, Iñigo; Belder, JenniferTeaching Note MT-40-EMarketingIn 2013, Benati's Sun Care Division raised the issue of whether to respond to the promotions its competition was holding. In spite of the fact that these promotions (now in their third consecutive summer) did not cause much harm to Benati's market share, the company had detected some dissatisfaction among the pharmacies, which were responsible for selling products to the end customer.Starting at €0.00
-
Benati SunCare
Gallo, Iñigo; Segarra, José AntonioCase M-1318-EMarketingIn 2013, Benati's Sun Care Division was debating whether to respond to the promotions that two of its main competitors were holding during the key summer months. In spite of the fact that these promotions (now in their third consecutive summer) have not caused much harm to Benati's market share so far, the company has recently detected some worrying signs in its relationship with the channel (pharmacies) as well as within its own salesforce. Will...Starting at €8.20