IESE (España)
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Learning From the Entrepreneurial Icebreakers
Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk , SylwiaArticle ART-2592-EEntrepreneurship, Innovation and Change, StrategyThis article shares the insights of "entrepreneurial icebreakers" -- business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall and who expanded beyond national borders by clearing pathways for themselves and others into international markets around the globe. In documenting the obstacles they had to cut through to get to where they are today, we show the path to break inflexible, outdated str...Starting at €8.20
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Luis Canto
Rajaraman, Aarthi; Martín Cabiedes, Luis; Prats, Mª JuliaCase E-131EntrepreneurshipHasta el accidente (un coche le había arrollado cuando iba en bicicleta) había sido durante seis años un exitoso consultor en Benson & Company. No obstante, después del accidente, y tras ser operado en dos ocasiones, Luis Canto dispuso de un montón de tiempo libre. El accidente le había obligado a revaluar lo que estaba haciendo con su vida y, casi inmediatamente, supo que no se reintegraría a su trabajo en Benson.Starting at €8.20
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Addiopizzo Travel: Fighting Mafia through market-based strategies
Vaccaro, Antonino; Ramus, Tommaso; La Cara, BarbaraCase BE-188-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipAddiopizzo Travel is a travel agency and tour operator that pursues socially responsible tourism in Sicily (Italy) with a special focus on the fight against mafia. The mission of Addiopizzo Travel is to support a clean, anti-mafia economy by attracting non-Sicilian tourists (Italians and foreigners) and directing them to mafia-free facilities, i.e., hotels, restaurants, and other business activities that have obtained Addiopizzo anti-mafia certif...Starting at €8.20
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Atam: Innovating in the Social Sector (A)
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisCase DPO-244-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeAtam is an association of Grupo Telefónica, which was founded in 1973 with the aim of providing assistance for the disabled and elderly dependents. It was the result of an agreement between the company and its labor unions. It is a nonprofit, national organization, declared to be serving the public interest, and has 60,000 members belonging to 28 companies of the group. Atam has three major areas of action: individual financial support, direct-ca...Starting at €8.20
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El Ganso Takes Flight (A)
Arana, Sergio; Echániz, Iñigo; Pascual, Julio; Prats, Mª JuliaCase E-159-EEntrepreneurshipÁlvaro and Clemente, two brothers from Madrid with entrepreneurial spirits and creative mentalities, created the clothing brand El Ganso. The brand has a young vibe, and made a place for itself in the Spanish fashion market by pinpointing a niche that no one had filled. In January 2006, "Jeremy Stanford" shoes arrived in Madrid. In the wake of their success, the brothers opened their first store in Madrid and El Ganso underwent a "growth spurt." ...Starting at €8.20
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Fashiop: A Box of Surprise
Calvo, EduardCase P-1150-EEntrepreneurship, Service and Operations ManagementFashiop was a start-up whose objective was to dress men who didn't like going to shops or who didn't have the time to go. Its new online personal shoppers service eliminated all the inconveniences about shopping: after a phone interview, a personalized selection of clothes would be sent to the customer's home, who after trying them, would decide which ones to keep and which to return. Delivery and styling were free and the clothes were sold at th...Starting at €8.20
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Additive Manufacturing at Etnia Barcelona
Calvo, Eduard; Lago, Alejandro; Sabrià, FedeCase P-1155-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Service and Operations ManagementEtnia Barcelona, a niche manufacturer of high-quality fashion eyewear, is considering its next move in light of the advances being made in additive manufacturing, which could require the company to rethink everything from product design to capacity footprint and logistics. The case covers the company's design-to-sale process, raw material procurement, and manufacturing operations. Etnia Barcelona has seen steady growth in revenues since its found...Starting at €8.20
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Presscut (B)
Vázquez-Dodero F.; Badia, MarcCase ASN-30Decision Analysis, Entrepreneurship, StrategyTras las oportunas conversaciones con accionistas y la dirección ejecutiva, el presidente de la compañía considera las condiciones a poner ante una eventual fusión por absorción con el mayor competidor.Starting at €5.74
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Presscut (C)
Vázquez-Dodero F.; Badia, MarcCase ASN-31Decision Analysis, Entrepreneurship, StrategyResultado del proceso relatado en los casos (A) y (B).Starting at €5.74
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El Ganso levanta el vuelo (A)
Arana, Sergio; Echániz, Iñigo; Pascual, Julio; Prats, Mª JuliaCase E-159EntrepreneurshipÁlvaro y Clemente, dos madrileños con alma emprendedora y mente creativa, crearon la marca de ropa El Ganso, con un toque juvenil, haciéndose un hueco en el mercado de la moda en España gracias a un nicho que nadie estaba cubriendo. En enero de 2006 llegaron a Madrid las zapatillas "Jeremy Stanford". Después de su éxito, abrieron su primera tienda en Madrid, y El Ganso "pegó el estirón". La última tienda abierta fue en 2012, en Carnaby Street, Lo...Starting at €8.20