IESE (España)
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American Express: Membership rewards Europe
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886-EService and Operations ManagementThe Membership Rewards Programme is designed for business travellers. The rewards offered appeal mainly to members of Airline Frequent Flyer Programmes who take advantage of collecting miles on Amex and transfer them to their preferred airline to collect free tickets or upgrades. The case poses the managerial challenge of how to reach the 50% target penetration rate of the programme Amex has in mind and questiones how to include customers of the ...Starting at €8.20
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LogisTech. In Search of Financing: Debt or Equity
Martínez Abascal, EduardoCase F-986-EFinanceIn July 2017, LogisWare (LW), a British leading manufacturer of storage systems in North & Central Europe and North America, had acquired Warehouse Industries, its main competitor in those markets. Now the company had to decide the financing of the acquisition and the financial structure of the entire company. They had two alternatives: 150 million loan or a 75 million of equity issue plus another 75 of debt. This case is an updated version of th...Starting at €8.20
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American Express: «Membership rewards» Europa
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886Service and Operations ManagementEl Programa "Membership Rewards" está diseñado para viajeros de negocio. Las recompensas ofrecidas van dirigidas principalmente a las personas registradas en los programas de viajero frecuente de las aerolíneas que se benefician acumulando kilómetros con Amex y transfiriéndolos a su aerolínea preferida para obtener billetes gratuitos o mejoras. El caso expone el reto de la dirección de Amex de cómo lograr el índice de penetración del 50% que el p...Starting at €8.20
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LogisTech. In Search of Financing: Debt or Equity - Teaching note
Martínez Abascal, EduardoTeaching Note FT-127-EFinanceIn July 2017, LogisWare (LW), a British leading manufacturer of storage systems in North & Central Europe and North America, had acquired Warehouse Industries, its main competitor in those markets. Now the company had to decide the financing of the acquisition and the financial structure of the entire company. They had two alternatives: 150 million loan or a 75 million of equity issue plus another 75 of debt. This case is an updated version of ...Starting at €0.00