IESE (España)
-
Vancouver: el reto de convertirse en la ciudad más verde del mundo
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCase SM-1612Economics, Innovation and Change, StrategyEl presente caso describe el plan de actuación Greenest City 2020 que el ayuntamiento de Vancouver puso oficialmente en marcha en 2011 con el objetivo de conseguir que Vancouver se convirtiera en la ciudad más verde y sostenible del mundo. Gregor Robertson, el alcalde de la ciudad, fue el principal impulsor de este plan estratégico tan ambicioso. A pesar de que en su día tuvo éxito en el ámbito del emprendimiento social y de que ya había puesto e...Starting at €8.20
-
Facebook y el mundo de las redes sociales
Sieber, Sandra; Oré, CarlosCase SI-177Information Technologies, Knowledge and CommunicationLa emergencia y el crecimiento de las redes sociales en los últimos años, y su impacto en cómo las personas se comunican e interactúan está generando muchas nuevas oportunidades para las empresas. Esto es especialmente relevante en el caso de Facebook, cuyo crecimiento tanto en usuarios como en tiempo pasado en plataforma la colocan como la red social número uno del momento. A pesar de que Facebook introdujo herramientas para que las empresas pud...Starting at €8.20
-
crowdSPRING: "Design the Future" Competition
Káganer, Evgeny; Zamora, Javier; Oré, CarlosCase SI-180-EInformation TechnologiesThe co-founders and managing partners of crowdSPRING, a global marketplace for crowdsourced creative services located in Chicago, IL, were discussing the pipeline of ongoing projects. The development team was working at full capacity, on track for an on-time release of a set of new features and upgrades for the site. This was business as usual. There was, however, a non-trivial decision that Kimbarovsky and Samson needed to make. LG Electronics, ...Starting at €8.20
-
Vancouver: The Challenge of Becoming the Greenest City
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCase SM-1612-EEconomics, Innovation and Change, StrategyThe case describes the Greenest City 2020 Action Plan that the City of Vancouver formally launched in 2011 and whose aim is to make Vancouver the greenest city on the planet. Gregor Robertson, mayor of Vancouver, is the main champion of the ambitious strategic plan. While he has had past success as a social entrepreneur and has implemented several green urban initiatives in his role as mayor, he struggles with some areas and aspects of the plan. ...Starting at €8.20
-
Sidewalk Toronto: Are Smart Cities the Future of Urban Development
Peiret, Clara; Berrone, Pascual; Ricart, Joan EnricCase SM-1696-EEconomics, Information Technologies, Innovation and Change, StrategyThe case describes Sidewalk Toronto project. It was a project first initiated by Waterfront Toronto in 2017 by issuing the request for proposal (RFP) on development of the Quayside area. Sidewalk Labs, which is a subsidiary company of Alphabet Inc. and a sister company of Google, won the bid in 2017. The Master Innovation Development Plan (MIDP) was created in 2019 through conversations with over 21,000 Torontonians and aimed to be an innovative ...Starting at €8.20
-
crowdSPRING: el concurso "Design the Future"
Káganer, Evgeny; Zamora, Javier; Oré, CarlosCase SI-180Information TechnologiesLos cofundadores y socios directivos de crowdSPRING, un marketplace de servicios creativos integrales externalizados en masa con sede en Chicago (Illinois), hablaban sobre su cartera de proyectos. El equipo de desarrollo estaba funcionando a pleno rendimiento, algo habitual cuando trabajaban para llegar a tiempo al lanzamiento de una nueva serie de características y mejoras de la página web. Hasta aquí, nada nuevo. Sin embargo, Kimbarovsky y Sams...Starting at €8.20
-
Facebook and the World of Social Networks
Sieber, Sandra; Oré, CarlosCase SI-177-EInformation Technologies, Knowledge and CommunicationThe emergence and growth of social networks in recent years and their impact on how people communicate and interact is creating many new business opportunities. This is especially relevant in the case of Facebook, whose growth both in users and in time spent on the platform make it the number one social network. Although Facebook introduced tools to allow companies to participate in the "social conversation" just a few years ago, there are alread...Starting at €8.20
-
Sidewalk Toronto: ¿Las ciudades inteligentes son el futuro del desarrollo urbanístico
Peiret, Clara; Berrone, Pascual; Ricart, Joan EnricCase SM-1696Economics, Information Technologies, Innovation and Change, StrategyEl caso describe el proyecto Sidewalk Toronto. Se trataba de un proyecto impulsado originalmente por Waterfront Toronto en 2017 con la emisión de una solicitud de propuestas (RFP) para el desarrollo de la zona de Quayside. Sidewalk Labs, filial de Alphabet Inc. y empresa hermana de Google, ganó la licitación en 2017. En 2019, a partir de las conversaciones mantenidas con más de 21.000 torontonianos, se creó el Plan Maestro de Innovación y Desarro...Starting at €8.20
-
Vancouver: The Challenge of Becoming the Greenest City (Chinese Version)
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCase SM-1612-ZHEconomics, Innovation and Change, StrategyThe case describes the Greenest City 2020 Action Plan that the City of Vancouver formally launched in 2011 and whose aim is to make Vancouver the greenest city on the planet. Gregor Robertson, mayor of Vancouver, is the main champion of the ambitious strategic plan. While he has had past success as a social entrepreneur and has implemented several green urban initiatives in his role as mayor, he struggles with some areas and aspects of the plan. ...Starting at €8.20