IESE (España)
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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightMagazine REV-36-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Starting at €22.00
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EPO: Electricidade Portuguesa Online (A)
Palencia, Luis; Vázquez- Dodero, Juan Carlos; Soler, EdiCase ASN-61-EAccounting and Control, Decision Analysis, EntrepreneurshipElectricidade Portuguesa Online (EPO), founded by two young entrepreneurs in late 2010, sells electricity in Portugal. Two years after its launch, the results seem to vouch for the smooth running of the company and the online communication-based strategy it has followed up until this point. However, the partners have exhausted their liquid assets and must decide how to get new funding. Among other options, a prestigious investment fund seems inte...Starting at €8.20