IESE (España)
- Case
Venturanza Hoteles (A)
Collection: IESE (España)Ref.: DPO-184Published: Feb 18, 2010Format: pdfPages: 20Language: Spanish - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: pdfPages: 25Language: English - Case
Komatsu: The Rise of a Service-Dominant Logic
Collection: IESE (España)Ref.: M-1328-EPublished: Mar 4, 2015Format: pdfPages: 16Language: English