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Cracking the Next Growth Market: Africa
Chironga, Mutsa; Leke, Acha; Lund, Susan; van Wamelen, ArendArticle HBS-R1105J-EIn the 2000s, the African economy finally began to stir. Africa is today the world's third fastest-growing region, and its collective GDP is roughly equal to Brazil's and Russia's. Africans spend nearly $900 billion on goods and services-far more than Indians do. Pent-up consumer demand on the continent is enormous, and so are the opportunities: Consider that telecom companies have added 316 million subscribers-more than the U.S. population-in Af...Starting at €8.20
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Africa: A Crucible for Creativity
Leke, Acha; Yeboah-Amankwah, SafArticle HBS-R1806J-EHow many companies in Africa earn annual revenues of $1 billion or more? Most global executives guess there are fewer than a hundred; many answer "zero." The reality? Four hundred such companies exist--and they are, on average, faster growing and more profitable than their global peers. There's an unexpected side effect of this growth burst: Africa has become a test lab for global innovation. If your offering is cost-effective and robust enough...Starting at €8.20