Default Category
-
Why Transformation Efforts Fail (Spanish version)
Kotter, John P.Article HBS-R0701JLeadership and People Managementgenerating a sense of urgency, establishing a powerful guiding coalition, developing a vision, communicating the vision clearly and often, removing obstacles, planning for and creating short-term wins, avoiding premature declarations of victory, and embedding changes in the corporate culture. Realizing that change usually takes a long time, says Kotter, can improve the chances of success.Starting at €8.20
-
When You Shouldn't Go Global (Spanish version)
Alexander, Marcus; Korine, HarryArticle HBS-R0812EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Firms with ill-considered globalization strategies, say Alexander and Korine of London Business School, are poised to become targets for breakup or overhaul by activist shareowners. Yet many businesses (particularly in deregulated, service, and manufacturing indust...Starting at €8.20