IESE (España)
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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The MBO of Hoffmann Saveurs (Portuguese Version, Brazil)
Martínez Abascal, Eduardo; Vergara, CarlesCase F-927-PBFinanceA business that makes flavors for use in the food industry (for example, lemon vodka, apple tequila, strawberry yogurt). Large clients. It has a turnover of 15 million of euros. The founder and owner wants to retire and is considering selling the business. The two main executives decide to buy him out with the help of a private equity fund specializing in mezzanine debt and junior debt.Starting at €8.20
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Driving Digital Transformation at the DBS Bank (Portuguese Version, Brazil)
Káganer, Evgeny; Gregory, Robert Wayne; Codrean, CatalinCase SI-195-PBFinance, Information Technologies, Innovation and ChangeDBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. In parallel with creating a new organizational unit called Digibank to spearhead the bank's expansion into new markets, the bank launched the Digital Mindset program to help change the company from within. This case, set in 2015, outlines the key moments of the transformational journey and describes the strategy taken by the new CEO to improve t...Starting at €8.20