IESE (España)
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Nova Capital (Portuguese Version, Brazil)
Johnson, RobCase E-235-PBEntrepreneurshipAndré Payard, a newly hired at Nova Capital, had to develop an approach for making initial assessments of the large number of business plans received by the Dutch venture capital firm. He knew that his team could not meet with the management teams from all of the businesses, so it was crucial to select those plans with the greatest potential before schedulling management presentations. Este caso está basado en el caso "Nova Capital", E-68, del mi...Starting at €8.20