IESE (España)
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YouTube CEO Susan Wojcicki: Can She Deliver Again?
Elvira, Marta; Villamor, IsabelCase SM-1649-EInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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Canadian Pacific Railway and the Creation of Shareholder Value (A)
Simon, Jan; Tatay, Santiago; Richards, WilliamCase F-895-EFinance, StrategyBy the end of 2011, Green and the financial markets were informed that the hedge fund Pershing Square Capital Management (PSCM), led by founder and CEO Bill Ackman, had increased its share in CPR from 12.4% to 14.2%. Ackman was an "activist" hedge fund manager , known for having made big changes to the boards of the companies that he had invested in as well as having provided his shareholders with handsome returns. In light of this event, Green h...Starting at €8.20
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Canadian Pacific Railway and the Creation of Shareholder Value (B)
Simon, Jan; Tatay, Santiago; Richards, WilliamCase F-896-EFinance, StrategyBy the end of 2011, it was communicated to Green and the financial markets that the hedge fund Pershing Square Capital Management (PSCM), led by founder and CEO Bill Ackman, had increased its share in CPR from 124% to 14´2%. Ackman was an "activist" hedge fund manager , known for having made big changes to the boards of the companies that he had invested in as well as having provided his shareholders with handsome returns. In light of this event...Starting at €5.74