IESE (España)
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El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Starting at €8.20
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Randall Krantz (A): Transitioning a Career
Innes, Rosie; Miller, PaddyCase DPO-262-ELeadership and People ManagementRandall Krantz sets out to transition his career out of engineering and into an environmental NGO. The case outlines Krantz' career before taking on the MBA, his refocusing and his strategy for finding the job he feels he needs. The path leads him to dead ends, but eventually he finds something that might fit.Starting at €8.20
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Dunlop Slazenger International, Ltd. - Spain (A)
Miller, PaddyCase FH-536-ELeadership and People ManagementAfter the collapse of its agent's business in Spain Dunlop Slazenger decide to appoint a General Manager to resuscitate the business there. This case outlines the general economic environment, the market and the first steps that the General Manager takes on the road to recovery.Starting at €8.20
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Hewlett Packard Barcelona Division
Miller, PaddyCase FH-547-ELeadership and People ManagementThe case briefly traces the history of the Barcelona Division of Hewlett-Packard from its inception in 1984, as a manufacturing unit producing under licence, to the present time, when it is a fully-fledged profit centre responsible for its own global marketing, production and distribution. The role and contribution of each of the general managers is discussed before the arrival of general manager Rich Raimondi. Raimondi is typical of many expatri...Starting at €8.20
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Hewlett Packard: The Journey from BCD to ICD
Ford S.; Miller, PaddyCase FH-724-ELeadership and People ManagementSet at the time of the Hewlett-Packard and Compaq merger, the case describes the transformation of HP's Barcelona Division from a major individual player in the large-format printer market to a "product-generating" unit within a newly restructured Hewlett-Packard. The history and implementation of the changes are presented, and reactions within the organization are discussed.Starting at €8.20
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Redes de Campo
Lozano V.; Milán B.; de Toro, Juan Manuel; Iniesta, FranciscoCase M-1170MarketingLa actividad principal de Redes de Campo, S.A. (RC) es la organización y dirección de redes de ventas externas, también denominado fuerzas de ventas externas (FVE). Se basa en el "outsourcing" de la actividad comercial para la venta de un determinado producto o servicio de una compañía durante un tiempo determinado, ofreciendo un servicio completo de acción comercial requerido por los clientes.Starting at €8.20
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Finanzauto S.A.
Miller, Paddy; Velamuri, RamaCase FH-633Leadership and People ManagementEste caso aborda los problemas de un director general que se hace cargo de una empresa adquirida por medio de una OPA hostil. Aunque el director general tiene considerables conocimientos y experiencia en el sector, se encuentra con una serie de dificultades, una de las cuales, no la menos grave, es que los datos financieros utilizados para calcular la oferta por la empresa parece que eran muy imprecisos. Cuando se hace cargo de la compañía, descu...Starting at €8.20
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Mondragon Cooperatives
Chinchilla, Nuria; Miller, PaddyCase FH-325-ELeadership and People ManagementComprises the history and philosophy of Mondragón Cooperatives, its employment strategy, its culture and values, as well as the philosophy of the President of one of its most important groups: Fagor.Starting at €8.20
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Dunlop Slazenger International, Ltd. - Spain (B)
Miller, PaddyCase FH-537-ELeadership and People ManagementThis is part of an ongoing series and the case finds Clive Callahan in new premises a year later and having difficulties in maintaining momentum.Starting at €5.74
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Dunlop Slazenger International, Ltd. - Spain (C)
Miller, PaddyCase FH-538-ELeadership and People ManagementThis is the third part of an ongoing series of new General Manager Clive Callahan took control of this company.Starting at €5.74