IESE (España)
- Case
El Puerto de La Coruña
Collection: IESE (España)Ref.: SM-1650Published: May 4, 2017Format: PDFPages: 40Language: Spanish - Case
The Captor Opportunity (A)
Collection: IESE (España)Ref.: M-1397-EPublished: Oct 6, 2022Format: PDFPages: 7Language: English - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
The Captor Opportunity (C)
Collection: IESE (España)Ref.: M-1399-EPublished: Oct 6, 2022Format: PDFPages: 4Language: English - Teaching Note
El Puerto de La Coruña - Nota del instructor
Collection: IESE (España)Ref.: SMT-117Published: Nov 21, 2017Format: PDFPages: 12Language: Spanish - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: PDFPages: 10Language: Spanish - Case
The Captor Opportunity (B)
Collection: IESE (España)Ref.: M-1398-EPublished: Oct 6, 2022Format: PDFPages: 3Language: English