IESE (España)
- Case
El Puerto de La Coruña
Collection: IESE (España)Ref.: SM-1650Published: May 4, 2017Format: PDFPages: 40Language: Spanish - Case
AGF Unión-Fénix (B)
Collection: IESE (España)Ref.: DG-1384Published: Jun 10, 2002Reviewed: Sep 19, 2005Format: PDFPages: 9Language: Spanish - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Teaching Note
El Puerto de La Coruña - Nota del instructor
Collection: IESE (España)Ref.: SMT-117Published: Nov 21, 2017Format: PDFPages: 12Language: Spanish - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: PDFPages: 10Language: Spanish - Case
AGF Unión-Fénix (A)
Collection: IESE (España)Ref.: DG-1383Published: Jun 10, 2002Reviewed: Sep 19, 2005Format: PDFPages: 6Language: Spanish